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Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co (https://publicisgroupe.icims.com/proxy/classic-data/classic-data-spa/export/profile/JOB/www.influential.co) )

Overview

The **Associate Director** **, Integrated Strategy** serves as the architect of integrated creator strategy for select Luxury/Prestige Brand Client(s). Internally, the Associate Director will support the VP, Integrated Strategy and the LUXE Division Lead to bring these strategies to life on behalf of the LUXE brand. They will be the trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem. They will serve as the day-to-day client lead and collaborate closely with all other verticals within the brand pod - Creator Management, Creative, and Project Management.

This NYC-based role brings together overall brand vision, creator and campaign management, creative, data and reporting–and understands how creator/influencer marketing complements and works alongside key marketing channels in the mix, such as paid media, PR/earned, and affiliate. By tapping into your deep platform and creator expertise, along with strong account management and business development experience, you’ll lead strategic A&I planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

Responsibilities

What You’ll Do:

+ Serve as **the** main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.

+ Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.

+ Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.

+ Oversee multiple workstreams, ensuring excellence, innovation, and cross-functional collaboration.

+ Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.

+ Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.

+ Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.

+ Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.

+ Maintain expert understanding of the creator and cultural landscapes, and beauty space.

+ Partner with the SVP, VP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.

+ Manage and mentor team to grow the next generation of strategic leaders.

+ This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence.

Qualifications

What You’ll Bring:

+ 7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, with 2+ years of luxury/prestige brands experience.

+ Minimum of 3 years of direct-management experience.

+ Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.

+ Hands-on experience with platforms as it relates to:

+ Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)

+ Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)

+ Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics Pro, etc.)

+ Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results.

+ Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.

+ Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.

+ Passion for luxury beauty and culture, and the creators who move them both forward.

+ A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job.

You’re an Ideal Fit if:

+ You have Influencer/Creator Marketing and Integrated Marketing and/or IAT experience, and are adept at bringing Creative and Data together in innovative ways.

+ Aside from Influencer/Creator and Social Media Marketing, you have experience in (or closely collaborating with) at least three (3) of the following fields: Paid Media, Public Relations/Communications, Affiliate Marketing, eCommerce, Research & Analytics, Brand Strategy, Audience Strategy/CRM, and Emerging Media & Technology.

+ You want to shape how the world’s most iconic and leading luxury beauty brands connect with culture and consumers through integrated creator marketing. You want to play a key role in defining what influence looks like today, building programs that drive not just awareness, but authentic connection and brand advocacy.

+ You’re energized by fast-moving brands and thrive in the space between creative and data. You’re equal parts relationship-builder and strategist, just as comfortable in a brainstorm as in a budget review.

+ You love that no two days are the same, you want to lead conversations with brand engagement leads, work directly with creators shaping culture, and partner with data and analytics teams to transform numbers into narratives.

Why Onefluential

At Onefluential, a division of Publicis Groupe’s award-winning Influential agency, you’ll join a team that’s redefining how brands and creators build lasting influence. You’ll collaborate with passionate experts, lead best-in-class campaigns, and shape the future of creator marketing across L’Oréal USA’s amazing portfolio of LUXE brands, including Lancôme, Valentino Beauty, Armani Beauty, Kiehl’s Since 1851, and Urban Decay.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,000 - $130,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/2026.