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About this role:

This role will drive the development, approval, and publishing of fresh, high-impact creative content across digital channels, with a focus on optimizing visibility and brand sentiment in GenAI-powered search platforms. This role is central to Wells Fargo’s transformation in AI search, ensuring our content is discoverable, relevant, and competitive across geographies and platforms.

In this role, you will:

+ Lead projects regarding the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info).

+ Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties.

+ Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements.

+ Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models).

+ Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability.

+ Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing

+ Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing

+ Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Required Qualifications:

+ 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media), digital campaign management, content strategy, or SEO/SEM, preferably in financial services or a regulated industry. or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

+ Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes.

+ Proven expertise in GenAI search optimization, content management systems, and web.

+ Excellent project management and cross-functional collaboration abilities.

+ Experience managing third-party partnerships and influencer campaigns is a plus.

+ Understanding of growth marketing principles and marketing technology trends.

+ Experience with financial services industry, products, and services.

+ Leadership experience preferred.

Posting End Date:

23 Jan 2026

_*Job posting may come down early due to volume of applicants._

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

**Req Number:** R-514877