"Alerted.org

We are seeking a results-driven Senior Manager of Marketing Strategy to lead the development and execution of integrated marketing strategies that drive brand awareness, audience engagement, and business growth. This role requires a blend of analytical thinking, creative vision, and cross-functional collaboration to deliver impactful campaigns across digital and traditional channels. The Marketing Strategy Manager will be responsible for developing a strategic planning framework and implementing it across three core markets – parents (B2C), educators (B2B), and sponsors (B2F).

The qualified candidate needs to have a strong understanding of key marketing functions – research, strategy, execution, and analysis. The candidate also needs to have experience developing omnichannel marketing campaigns that include PR, social, email, print, paid media (traditional and digital), web, and experiential.

Position Responsibilities

Team Leadership:

+ Guide and mentor marketing team members.

+ Ensure timely execution of projects and campaigns.

+ Administrative responsibilities (timecards, PTO, budget approvals, etc.).

+ 4 direct reports, 2 indirect reports.

Strategy Development:

+ Understand the NIHF product portfolio as it relates to the three core markets. Use this knowledge to best position products to customers.

+ Create and execute comprehensive marketing strategies across digital and traditional channels.

+ Develop marketing strategies and campaigns to align with organizational goals. Current goals include acquiring new customers, improving customer retention, increasing brand awareness, and increasing referrals.

Market Research:

+ Analyze trends, competitor activities, and customer behavior to identify opportunities and threats.

+ Lead customer research projects.

+ Maintain a robust understanding of our core markets as well as emerging marketing trends and technologies.

+ Be the go-to marketing resource for industry updates and market trends, proactively providing updates and reporting on how we can leverage findings to strengthen communications and campaigns.

Campaign Management & Analysis:

+ Design integrated marketing campaigns across channels.

+ Ensure consistency in messaging and brand voice.

+ Set KPIs and monitor campaign performance.

+ Prepare reports and recommend optimizations based on analytics.

Collaboration: Work with cross-functional teams (sales, fundraising, education, creative) to ensure cohesion.

Budget Management: Manage marketing budgets and calculate ROI.

Travel: 10-15% travel.

Knowledge, Skills and Abilities

+ Bachelor’s degree in marketing, or related field.

+ 15+ years of multi-dimensional marketing experience, including significant strategic planning experience.

+ 5+ years of management experience.

+ Creative mindset with strategic thinking.

+ Excellent communication and interpersonal skills.

+ Energetic and passionate about marketing and education.

+ Proactive approach; solution-driven mindset.

+ Ability to juggle multiple projects.

+ Adaptability; flexible to changing market forces and shifting priorities.

+ The following are desired but not required: Experience marketing to parents, experience working in the education industry, experience in the non-profit sector.

Why Join the National Inventors Hall of Fame?

+ Comprehensive Health Coverage: Enjoy top-tier medical, dental, vision, and insurance plans, along with flexible spending accounts to help pay for any out-of-pocket medical expenses.

+ Company-Paid Benefits: NIHF contributes 100% to provide life and disability coverages.

+ Secure Your Future: Benefit from our 401(k) plan with up to a 4% employer match and 100% vesting upon initial contribution, ensuring your financial stability and growth.

+ Generous Time Off: Take advantage of paid time off, paid holidays, and a year-end closure from December 24th through January 1st to recharge.

+ Additional Support: Access Critical Illness, Hospital, and Accident Supplemental Income plans for extra peace of mind.

+ Pet-Friendly Perks: Protect your furry friends with our pet insurance plans.

+ Stay Fit and Healthy: Utilize our on-site workout facility to maintain your physical well-being.

+ Flexible Work Arrangements: Enjoy alternate workday scheduling and the option for hybrid remote work after 90 days, promoting a healthy work-life balance.

+ Thriving Work Environment: Be part of a great team environment with ample opportunities for growth and a culture that prioritizes professional development.