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Website Specialist

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Website Specialist

Salary

$31.06 - $42.36 Hourly

Location

Stillwater, MN

Job Type

Full Time

Job Number

25-00191

Department

Administration Dept

Opening Date

12/18/2025

Closing Date

1/6/2026 11:59 PM Central

+ Description

+ Benefits

+ Questions

JOB SPECIFICS

The Website Specialist role prioritizes a strong understanding of UX/UI principles and website design best practices over hands-on coding or custom website development skills. The CMS (CivicPlus) does not require custom code, the ideal candidate should be knowledgeable in the fundamentals of website development without needing to write or implement custom code for site customizations. The ability to design and maintain intuitive, user-centered websites and to understand how design decisions directly impact the overall user experience is essential.

The ability communicate effectively and provide guidance and training to team members is essential to success, as the role involves close collaboration with content managers across multiple departments. Clear communication, approachability, and the ability to translate best practices into actionable guidance are essential. The role is best suited for someone who balances design expertise with strong interpersonal skills.

DESIRABLE EXPERIENCE:

+ UX/UI Guidance & Training with Demonstrated Website Improvement Experience: 3-5 years of website administration with proven track record of UX/UI improvements; can articulate user problems solved, design approaches taken, and measurable results achieved. Translates UX/UI principles and website design best practices into practical guidance for non-technical staff; uses data and user feedback to guide content creators toward user-centered decisions; coaches departments on modern web design standards

+ Content Management & Site Structure: Manages content in enterprise CMS platforms (specifically CivicPlus or similar large-scale systems); demonstrates ability to improve site structure and user experience through strategic content organization and information architecture. Understands how to maximize platform capabilities to enhance user experience while working within system constraints.

+ Large-Scale Website Management: Proven experience managing websites with 500+ pages and multiple content contributors; maintains design consistency and quality standards across diverse departments while ensuring adherence to UX best practices.

+ Accessibility Compliance Implementation: Ensures all web content meets WCAG 2.1 AA standards; uses accessibility testing tools and understands how accessibility enhances overall user experience; trains content creators on inclusive design practices.

+ Stakeholder Communication & Training: Develops and delivers UX/UI-focused training for non-technical department managers; simplifies complex design concepts for diverse audiences; creates user-friendly documentation emphasizing best practices.

SELECTION TECHNIQUE: Your training and experience will be rated based on the required application material submitted and the top scoring candidates will be forwarded to the hiring department for further consideration.

HOURS / DAYS: Monday through Friday 8:00am-4:30pm. Hybrid schedule available up to 2 days/week. After hours or on-call may be occasionally needed. Work schedules (hours and days) and location are subject to change based on department needs.

ANTICIPATED HIRING RANGE: $31.06/Hour

E-Verify Participation: Washington County participates in the federal E-Verify program. This means that Washington County will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. If the Government cannot confirm that you are authorized to work, Washington County is required to give you written instructions and an opportunity to contact DHS and/or the SSA before taking adverse action against you, including terminating your employment. Employers may not use E-Verify to pre-screen job applicants and may not limit or influence the choice of documents you present for use on the Form I-9.

E- Verify Participation Poster (https://web1.co.washington.mn.us/NeoGovNotices/HR/2024/E-Verify\_Participation\_Poster\_Eng\_Es.pdf)

Right to work Poster

JOB SUMMARY

A communications specialist develops and maintains a unified internal and external voice for programs within a department through various communication media in collaboration with overall county communication. The work involves planning, coordinating, and implementing communications projects and activities with internal and external stakeholders. Activities can vary from designing and implementing communications, marketing plans and campaigns, promoting assigned programs, evaluating and analyzing communications efforts with community partners, interpreting data, and developing measurements related communication effectiveness.

EMPLOYMENT CRITERIA

MINIMUM QUALIFICATIONS:

Bachelor's Degree in Communications, Marketing, Public Relations, English, Journalism, or related discipline AND three years experience in a communications environment – public relations, marketing, media, graphic design or mass communication ; or equivalent.

A background check is required. A driver's license is required.

CORE COMPETENCIES, JOB SPECIFIC KNOWLEDGE, SKILLS AND ABILITIES REQUIRED FOR SUCCESSFUL JOB PERFORMANCE

Core Competencies (https://web1.co.washington.mn.us/NeoGovNotices/HR/CoreCompetenciesDefined.pdf) outline essential business and professional traits necessary to perform this job.

• Promotes a diverse, culturally competent, and respectful workplace;

• Demonstrated knowledge of marketing and public relations techniques, and social media trends.

• Demonstrated knowledge of Microsoft Office software including Word, Excel, Power Point, Publisher, Outlook and SharePoint, and HTML and web content publishing and management applications.

• Demonstrated ability to effectively develop, implement, and evaluate communication plans. Strong oral and written communication skills; ability to write in a variety of formats and to wide array of audiences.

• Demonstrated ability to prioritize and manage multiple projects simultaneously.

• Demonstrated ability to work independently and as an effective team member in a professional setting.

DUTIES & RESPONSIBILITIES

+ Create, oversee and collaborate with staff on communication plans and communication approaches for various topics and audiences; ensure communication is in accordance with county policy guidelines

+ Write, edit, prepare and produce a variety of communication messages including but not limited to media relations, community relations, social media, news releases, talking points, fact pages, email messages, list serves, presentations, web pages, marketing and media research, media planning, audio/video presentations, or displays

+ Prepare presentation materials and coach staff for presentations, public meetings, and media interviews

+ Work with appropriate vendors in the design and printing of publications, online and print advertising, contracted photography and video; manage consultant/contractor communications contracts in coordination with project managers

+ Interview employees, stakeholders and community partners to write feature stories, testimonials and program newsletters for internal and external audiences

+ Monitor and evaluate effectiveness of communication strategies, ensure message accuracy, analyze and make communication strategy recommendations

+ Provide appropriate annual department budget recommendations to carry out communication plans

+ Work with internal and external community partners on messages and tool development through meeting facilitation, focus groups or key informant interviews.

+ Monitor county web pages for content accuracy and up to date information; identifies areas for improved optimization on related search engines

+ Develop and communicate web writing style guidelines and standards, presentation guidelines, and ADA accessibility standards

+ Monitor and evaluate web services and content through usage reports, surveys and customer feedback and inquires. Provide recommendations to improve website usage

+ Photograph events as needed

+ Perform other duties as assigned

WORK ENVIRONMENT

Work is sedentary in nature performed within the Government Center or satellite offices. There is a lifting requirement of 15 - 20 pounds on an occasional basis. There may be frequent wrist and finger manipulation due to high concentration of filing, compiling, calculating, or computer work. No special physical effort or ability is required to perform the work. Most work is performed in a normal office environment.

Additional physical/mental requirements that occur may not be listed above, but are inherent in performing the position's essential functions.

This job description is intended to describe the kinds of tasks and level of work difficulty being performed by people assigned to this classification. The list of responsibilities is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The County retains the discretion to add or change the contents of this job description at any time.

Washington County offers a comprehensive benefit package (https://web1.co.washington.mn.us/NeoGovNotices/HR/2025/BenefitsGuideBook2025.pdf) including paid time off, holidays, medical, dental, vision, life and long-term disability insurance.

For a more detailed overview of our AFSCME exempt (salaried ) benefit package, click here (https://www.washingtoncountymn.gov/DocumentCenter/View/50324/AFSCME-Exempt-Benefit-Synopsis-PDF) .

For a more detailed overview of our AFSCME non-exempt (hourly) benefit package, click here (https://www.washingtoncountymn.gov/DocumentCenter/View/55122/AFSCME-Non-Exempt-Benefit-Synopsis-PDF) .

01

Which of the following minimum qualifications for this position do you possess:

+ I have a completed Bachelor's Degree (or higher) in Communications, Marketing, Public Relations, English, Journalism, or related discipline AND three years experience in a communications environment – public relations, marketing, media, graphic design or mass communication.

+ I have a combination of education and experience equivalent to that listed above.

+ Neither of the above.

02

If you indicated meeting the minimums by having an equivalent combination of education and experience, please briefly describe the combination and explain why you feel it is equivalent. (If you answered "Neither of the above" to the question, enter "NA" in the text box.)

03

Do you have 3-5 years of website administration with proven track record of UX/UI improvements including translating UX/UI principles and website design best practices into practical guidance for non-technical staff?

+ Yes

+ No

04

If you answered "Yes" to the above question, you must provide a brief summary of your experience and the name of the employer(s) where you gained that experience. (If you answered "No" to the above question, enter "NA" in the text box.)

05

Do you have experience managing content in enterprise CMS platforms (specifically CivicPlus or similar large-scale systems) and ability to improve site structure and user experience through strategic content organization and information architecture?

+ Yes

+ No

06

If you answered "Yes" to the above question, you must provide a brief summary of your experience and the name of the employer(s) where you gained that experience. (If you answered "No" to the above question, enter "NA" in the text box.)

07

Do you have proven experience managing websites with 500+ pages and multiple content contributors while maintaining design consistency and quality standards across diverse departments?

+ Yes

+ No

08

If you answered "Yes" to the above question, you must provide a brief summary of your experience and the name of the employer(s) where you gained that experience. (If you answered "No" to the above question, enter "NA" in the text box.)

09

Do you have experience ensuring all web content meets WCAG 2.1 AA standards?

+ Yes

+ No

10

If you answered "Yes" to the above question, you must provide a brief summary of your experience and where you gained that experience. (If you answered "No" to the above question, enter "NA" in the text box.)

11

Do you have experience developing and delivering UX/UI-focused training for non-technical department managers?

+ Yes

+ No

12

If you answered "Yes" to the above question, you must provide a brief summary of your experience and the name of the employer(s) where you gained that experience. (If you answered "No" to the above question, enter "NA" in the text box.)

Required Question

Employer

Washington County (MN)

Address

14949 62nd Street North Stillwater, Minnesota, 55082

Phone

651-430-6081

Website

https://www.washingtoncountymn.gov

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