"Alerted.org

_San Antonio, TX, USA_ | _Salary_ | _Full Time_

_| Major medical, dental, vision, life, disability, critical illness, accident, FSA, HSA, Dependent Care Plan_

Vice President of Marketing & Online Sales

_(Manufactured Homes Industry)_

**Location:** San Antonio, TX

**Reports to:** Executive Leadership / Vice President

**Department:** Marketing & Online Sales

About the Role

We're seeking a high‑level, strategic leader to take full ownership of our **Marketing Department** and **Online Sales operations** . This role will be responsible for driving brand visibility, increasing qualified leads, optimizing our digital presence, and expanding online home sales revenue for our manufactured home sales company.

This is a leadership position ideal for someone who understands modern marketing, digital commerce, and the unique needs of the manufactured housing industry.

Key Responsibilities

Marketing Leadership

+ Define and execute a full‑funnel marketing strategy (digital, brand, events, advertising).

+ Oversee all campaigns: paid digital, SEO, social media, email, video, and print.

+ Manage and mentor the internal marketing team and external vendors.

+ Develop brand voice, community presence, and customer acquisition strategies.

+ Manage the marketing budget and allocate spend across channels for maximum ROI.

+ Analyze campaign performance and provide executive‑level reporting.

Online Sales Leadership

+ Oversee the full online sales lifecycle for manufactured homes.

+ Implement CRM best practices and lead‑nurture automation.

+ Improve website conversions, digital retail tools, and customer journey workflows.

+ Coordinate closely with sales managers to ensure seamless lead handoff and follow‑up.

+ Optimize online listings, product pages, and virtual tours to drive digital sales.

Cross‑Department Collaboration

+ Work closely with executive leadership to align marketing and sales goals.

+ Evaluate market trends, demographics, and competitor activity.

+ Partner with sales, operations, and finance teams to support business growth.

Qualifications

+ 7+ years of experience in Marketing, Online Sales, or Growth Leadership.

+ Experience in real estate, manufactured homes, modular homes, or large‑ticket consumer goods (preferred).

+ Strong understanding of digital marketing: Google Ads, Meta Ads, SEO, CRM systems, marketing automation, analytics.

+ Proven track record of scaling online leads and revenue.

+ Exceptional leadership and people‑management skills.

+ Strong analytical and strategic planning abilities.

What Success Looks Like

+ Increased qualified leads and online visibility.

+ Improved website conversion rate and customer engagement.

+ Strengthened brand presence in key markets.

+ A high‑performing marketing and online sales team running smoothly with minimal oversight.