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43325BR

Extended Job Title:

Associate Director of Enrollment Marketing

Position Description:

Performs administrative duties in the management and coordination of a large specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members.

Requisition ID:

43325BR

Travel Required:

None

Major/Essential Functions:

+ Build, align and execute integrated marketing strategies designed to reach prospective students and stakeholder audiences, ensuring message consistency across print, digital and experiential channels.

+ Analyze and report performance data to assess messaging effectiveness, refinement and optimization for return on investment.

+ Establish best practices and lead high-functioning, cross-disciplinary teams.

Grant Funded?:

No

Pay Basis:

Monthly

Schedule Details:

Monday - Friday, 8:00am - 5:00pm

Work Location:

Lubbock

Preferred Qualifications:

+ Experience with translating marketing communication fundamentals into strategic execution in support of organization goals.

+ Experience building relationships across an organization with marketing and communication professionals and stakeholder audiences.

+ Demonstrated leadership abilities and a vision for high-functioning, cross-disciplinary teams.

+ Strong project management and interpersonal skills with the ability to manage multiple priorities and stakeholders.

+ Excellent oral and written communication skills.

+ High attention to detail and commitment to collaboration, innovation and continuous improvement.

Department:

Marketing and Communications

Required Attachments:

Cover Letter, Portfolio and/or Video, Resume / CV

Job Type:

Full Time

Shift:

Day

Required Qualifications:

Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Does this position work in a research laboratory?:

No

About the Department and/or College:

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. As the Associate Director of Enrollment Marketing, you will play a key role in executing and optimizing integrated marketing strategies that attract, engage and enroll new students at Texas Tech. You will work closely with the Senior Director of Enrollment Marketing and colleagues across Marketing & Communications and Enrollment Management to ensure brand-aligned, data-informed campaigns across multi-channels.

Special Instructions to Applicants:

Portfolio required

Safety Information:

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Pay Statement:

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

EEO Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

About the University:

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.

About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Job Family:

Communications and Marketing

Job Sub Family:

Communications and Marketing Generalist

Knowledge, Skills, and Abilities:

+ Ability to analyze data and draw conclusions related to marketing communication goals.

+ Ability to communicate effectively with both internal and external audiences.

Annualized Pay Range:

$53,900 - $70,100 - $86,200