• Digital Marketing Experiences Lead

    Insight Global (Beaverton, OR)


    Job Description

    As a Digital Marketing Experiences Lead, you will play a critical role in shaping the client's presence across their .com, applications and targeted communication channels (email and push). You’ll connect the emotion of the brand to athletes through innovative digital strategies that drive engagement, retention/acquisition, and brand affinity.

     

    You will also act as a strategic owner of a key sport, influencing how it comes to life across campaigns and 365 experiences. This includes informing and influencing sport-specific digital strategies, driving innovation on and off our platforms, and aligning our organization with the energy of sport, sport culture, and innovation against the backdrop of sport moments.

    WHAT YOU WILL WORK ON

    You will partner with cross-functional teams to provide strategic thought leadership across targeted comms and flagship experience journeys aligned to seasonal and fiscal strategies and goals. Our Digital Marketing Experiences Leads are responsible for end-to-end planning and programming of various content across campaign and trigger emails and app push/inbox, and App/.com experiences, which includes developing marketing and creative briefs, defining the linking strategy, reviewing creative and QAing final deliverables while ensuring launch dates are met with precision. You will provide feedback based on channel best practices, consumer insights, and strategic goals of the brand and business.

     

    You will own creating a relevant and personalized experience at scale for consumers while balancing developing specialists, leading special projects, removing blockers and escalating issues to right leaders.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    BA/BS in Business, Marketing, Communications, or Design.

     

    2–4+ years in digital marketing roles (website, app, email, push), ideally working in highly matrixed organizations. Proven ability to manage multiple priorities in a fast-paced environment.

     

    Excellent written and verbal communication skills, including presentations.

     

    Strong analytical skills and experience using qualitative and quantitative data to drive decisions.

     

    Familiarity with tools like AirTable, Figma and Tableau.

     

    Previous project management experience in maintaining digital marketing channels for a multi-channel retailer