• Paid Search, Associate (Hybrid)

    Cella Inc (New York, NY)


     

    Strategy & Growth: Design and execute comprehensive paid search initiatives focused on scaling subscriber growth, boosting conversion rates, and improving cost efficiency.

     

    Channel Management: Hands-on management of search campaigns across primary networks including Google, Bing, and Apple Search Ads.

     

    Campaign Lifecycle: Lead the end-to-end process for campaign architecture, media optimizations, and high-converting ad copy.

     

    Financial Stewardship: Dynamically allocate and optimize budgets across various tactics to ensure a healthy Return on Ad Spend (ROAS).

     

    Performance Monitoring: Diligently track and report on key performance indicators (KPIs) to drive continuous improvement.

     

    Audience Innovation: Lead the research and testing of advanced audience segments, including retargeting, lookalike modeling, and custom cohorts.

     

    Creative Testing: Partner with creative teams to facilitate ongoing A/B testing for ad assets and landing page experiences.

     

    Quality Control: Establish and maintain rigorous QA protocols for all deployments.

    Qualifications:

    Professional Experience: 2-4 years of dedicated experience in Search Engine Marketing (SEM).

     

    Platform Expertise: Advanced proficiency in Google Ads and Microsoft (Bing) Ads.

     

    Technical Toolset: Proven experience utilizing Search Ads 360 (SA360), DoubleClick Search, or similar enterprise-level 3rd party management platforms.

     

    Strategic Focus: A proven track record of success in Direct Response (DR) marketing.

     

    Data Fluency: Ability to collaborate with data analysts to translate real-time insights and test results into actionable campaign pivots.

     

    Analytical Mindset: Skilled at evaluating new market opportunities through a data-driven lens to achieve measurable performance gains.

     

    Global Perspective: Previous experience managing international media planning and buying is highly preferred.

     

    Professional Attributes: A proactive, "results-first" communicator who thrives in high-velocity, evolving work environments.

     

    JOBID: 122025-120142#LI-CELLA#LI-SS1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.