• Web Content Specialist

    Ken Garff Automotive Group (Salt Lake City, UT)


    We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.

    DUTIES AND RESPONSIBILITIES:

    + Maintain dealership websites with accurate inventory, pricing, specials and content

    + Work closely with website platforms Dealer Inspire, and Dealer.com

    + Work closely with inventory providers to ensure accurate inventory and pricing models

    + Work closely with Regional Marketing Managers to update monthly offers and content

    + Create custom landing pages

    + QC websites for UI/UX optimization

    + Manage support requests

    + Communicate changes and timelines for web support help

    + Identify opportunities for site improved performance

    + Update Google Tag Manager and publish new tags

    + Manage Google Analytics account and ensure data is reporting accurately

    + Analyze heatmaps for customer engagement opportunities

    Job qualifications

    + 1-2+ years in web content management

    + Google Analytics experience

    + Google Tag Manager experience

    + HTML and CSS experience (preferred)

    + Automotive marketing experience (preferred)

    + Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

     

    Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork