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Web Content Specialist
- Ken Garff Automotive Group (Salt Lake City, UT)
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We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.
DUTIES AND RESPONSIBILITIES:
+ Maintain dealership websites with accurate inventory, pricing, specials and content
+ Work closely with website platforms Dealer Inspire, and Dealer.com
+ Work closely with inventory providers to ensure accurate inventory and pricing models
+ Work closely with Regional Marketing Managers to update monthly offers and content
+ Create custom landing pages
+ QC websites for UI/UX optimization
+ Manage support requests
+ Communicate changes and timelines for web support help
+ Identify opportunities for site improved performance
+ Update Google Tag Manager and publish new tags
+ Manage Google Analytics account and ensure data is reporting accurately
+ Analyze heatmaps for customer engagement opportunities
Job qualifications
+ 1-2+ years in web content management
+ Google Analytics experience
+ Google Tag Manager experience
+ HTML and CSS experience (preferred)
+ Automotive marketing experience (preferred)
+ Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork
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