• Director, Global Commercial Marketing, Btk Cdac

    BeOne Medicines (Emeryville, CA)


    General Description:

    BeOne Medicines continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

     

    As the Director, Global Commercial, BTK CDAC, you will lead global initiatives related to brand planning, launch readiness, and competitive positioning for the BTK CDAC brand. This role will focus on developing a world class brand and launch plan to support an anticipated first-in-class product launch. You will work closely with global and local cross-functional teams and report to the Senior Director, Global Commercial Lead, BTK CDAC.

    Essential Functions of the Job:

    Brand Planning and execution

    + Lead creation and roll-out of global brand strategic plan.

    + Chair global brand team meetings.

    + Partner with Global Medical Affairs, Global Market Access, and key country Marketing Leads to create successful strategic plan.

    Launch Team lead

    + Serve as global lead for all launch readiness reviews

    + Coordinate with all key functions and geographies to ensure launch excellence

    Competitive readiness

    + Lead global cross-functional competitive readiness workstreams to identify, evaluate, and prepare for key competitive events and market dynamics.

    + Partner with Medical Affairs, Regulatory, Access, and marketing teams to craft responsive and proactive competitive messaging and materials.

    Cross-Functional Collaboration

    + Collaborate closely with other GCSO team members focused on launch strategy, operations, and communications.

    + Partner with local marketing teams to support implementation of global promotional and competitive readiness strategies.

    Required Education:

    + PhD, PharmD, MA/MS, MBA preferred; BA/BS required

    Qualifications:

    + BA/BS with 10 + years of marketing experience or a MA/MS/MBA with 7 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience.

    + 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience.

    + Experience in global or regional markets (US, EU, or China) and launch environments is strongly preferred.

    + Background in hematology or highly competitive therapeutic categories is preferred.

    + Demonstrated ability to lead without authority and influence cross-functional teams.

    + Strong experience with omnichannel marketing and data-driven campaign execution.

    + Prior success in competitive preparedness and market-shaping initiatives.

    + Skilled in integrating insights from customer research, analytics, and field feedback.

    + Excellent communication skills.

    Supervisory Responsibilities:

    + This position does not have direct reports but will require strong leadership of agency partners and cross-functional teams.

    Computer Skills:

    + PC, including MS Office Suite, MS Teams.

    Travel:

    + Approximately 20%, including international travel.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.