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As a Paid Media Planning lead, you will drive business growth through data-driven, audience-led media strategies that bring campaigns to life across an integrated marketing ecosystem. In this role, you will develop and execute paid media plans, lead audience and targeting strategy, and partner closely with cross-functional teams and agency partners to deliver high-quality, effective campaigns. You will optimize performance through testing, measurement, and insights while managing budgets and ensuring operational excellence. This is a highly collaborative, fast-paced role ideal for someone passionate about strategic media planning and performance optimization.

Your day to day

+ Develop data-driven paid media strategies and tactical plans that meet or exceed business performance goals

+ Collaborate cross-functionally with Campaign Management, Paid Media, Creative, and internal stakeholders to deliver integrated 360°campaigns

+ Partner with media agencies and vendors to ensure paid media plans are aligned, high-quality, efficient, and effective

+ Lead audience strategy and targeting recommendations for paid initiatives, leveraging tools such as MRI Simmons

+ Recommend and implement strategic initiatives that deliver relevant, personalized, and effective marketing campaigns

+ Manage campaign budgets and internal billing processes, including purchase orders, invoicing, and reconciliation

+ Partner with Marketing Effectiveness teams to design and execute a data-driven test-and-learn approach to optimize performance

+ Lead post-campaign analysis and reporting, translating insights into actionable recommendations for future optimization

What we need from you

+ Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work related experience

+ 5+ years’ progressive work-related experience in marketing, advertising, and/or hospitality industry experience related to sales and/or brand marketing

+ Strong project management skills with the ability to manage multiple workstreams and tight deadlines

+ Proven experience planning and executing large-scale marketing campaigns from conception through evaluation

+ Excellent organizational skills with extreme attention to detail, accuracy and accountability

+ Ability to analyze campaign performance, identify cause-and-effect insights, and translate results into data-driven recommendations

+ Strong stakeholder management skills, with the ability to influence and collaborate across cross-functional teams

+ Proficiency in Microsoft Excel, PowerPoint, and Word

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $84,000.00 to $95,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

**Important information** :

+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

+ If you require reasonable accommodation during the application process, please click here .

+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.