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Senior Product Marketing Manager

Job Description:

We’re looking for a dynamic, forward-thinking product marketing leader who thrives at the intersection of global strategy and local market insight—someone who can turn global

Reporting to the global Senior Product Marketing Director, you’ll lead product marketing for the US & Canada region, driving market impact across the larger accounting firms and CAS practices and Business Process Outsourcers serving midmarket clients using Sage Intacct.

This role blends strategic thinking with hands-on execution, turning global vision into local success stories, craft compelling narratives, energizing sales teams, and partnering closely with growth, partner, and customer success teams to drive pipeline and revenue.

Key Responsibilities:

What Will I Be Doing?

You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in North America.

Key responsibilities include:

Deliver innovative value propositions that speak to CAS/outsourced finance practices and midmarket CFO priorities.

Localize global product positioning for US & Canadian markets—aligning to regional needs and collaborating with local sales, marketing, and partner teams.

Build messaging frameworks that articulate differentiation, ROI, and business outcomes for accountants and BPOs.

Collaborate with growth teams to design country-specific GTM strategies, vertical plays, and partner programs across the region.

Produce customer-facing content (case studies, presentations, web assets) and enablement materials for sales and partners.

Collaborate with enablement teams to design exceptional partner experiences and strategies that empower firms to seamlessly integrate cutting-edge AI and automation into their finance practices.

Provide sales with timely competitive intelligence, objection handling guidance, win/loss insights, and product trends for local markets.

Develop deep market, customer, and competitor insights—informing regional strategy and influencing the global roadmap.

Act as the voice of the customer, ensuring product–market fit and local relevance across diverse markets.

Measure and optimize performance, iterating based on data and feedback.

What We’re Looking For

We are seeking a strategic, collaborative, and insight-driven marketer who excels at blending global direction with local expertise. The ideal candidate will have at least 7 years’ experience in product or solutions marketing—preferably within SaaS or financial software—and possess a deep understanding of the North American market, with a proven ability to adapt global strategies to local needs. Strong storytelling, communication, and writing skills are essential, as is proficiency with generative AI tools and a solid grasp of AI/ML concepts. Success in developing go-to-market strategies and launching impactful products is required, alongside a collaborative mindset for working across global and regional teams. Analytical skills to transform data and insights into actionable plans are vital. A bachelor’s degree in marketing, Business, or a related field is required; a master’s degree is preferred.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function:

Global Product Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

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Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.