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Marketing Specialist, Adult Service Lines…
- Ascension Health (Austin, TX)
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Details
+ **Department:** Ministry Market Activation
+ **Schedule:** Full time
+ **Location:** Hybrid; Austin, TX
+ **Salary:** $62,228.00 - $86,742.00 per year
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer._
Responsibilities
Ascension is seeking a strategic and results-driven **Marketing Specialist, Adult Service Lines & Hospital Marketing** to support marketing and business development initiatives across designated adult service lines and hospitals. This role is responsible for planning and executing marketing strategies that drive awareness, patient engagement, and growth for adult-focused clinical services and hospital facilities.
The Marketing Specialist will partner closely with service line leaders, physicians, and hospital stakeholders to promote key adult service offerings—such as Women’s Health, Cardiovascular, Neurosciences, and Orthopedics—while reinforcing the overall ministry brand.
Key Responsibilities
Adult Service Line Marketing
+ Project manage multiple marketing campaigns and tactics to ensure timely, high-quality execution.
+ Support the development and implementation of integrated marketing strategies aligned with adult service lines and organizational goals.
+ Execute targeted marketing campaigns that promote adult service line specialties, increase patient engagement, and drive service volume.
+ Balance local market priorities while collaborating with national teams and partners to support consistent strategy execution.
Hospital & Ministry Promotion
+ Oversee marketing and promotional efforts for adult hospitals and facilities, ensuring consistency in brand, messaging, and voice.
+ Collaborate with cross-functional teams to align hospital marketing efforts with broader organizational initiatives.
Collaboration with Service Line & Clinical Leaders
+ Partner with adult service line leaders, physicians, and clinical teams to understand key offerings, strengths, and differentiators.
+ Align marketing strategies with adult service line growth objectives and support promotional initiatives.
Multichannel Marketing Execution
+ Implement multichannel marketing strategies to reach adult patient populations across digital and traditional platforms.
+ Utilize channels such as paid media, social media, email marketing, events, and community outreach to promote adult service lines and hospital services.
Data & Performance Insights
+ Analyze market data, patient insights, and competitive intelligence to inform marketing decisions.
+ Use performance metrics to optimize campaigns and improve effectiveness across adult service lines and hospital marketing initiatives.
Community Engagement
+ Support community engagement initiatives that strengthen relationships and increase awareness of system-wide healthcare services.
+ Collaborate with local organizations and partners to support health, wellness, and education initiatives focused on the Central Texas population.
Requirements
Education:
+ High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job specific experience required.
Additional Preferences
Education
+ Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field preferred.
+ Healthcare marketing certifications or related credentials are a plus.
Experience
+ 2–4 years of progressive marketing experience, preferably in healthcare, hospital, or service line marketing.
+ Experience marketing adult-focused service lines such as Women’s Health, Cardiovascular, Neurosciences, or Orthopedics is strongly preferred.
Skills & Competencies
+ Strong strategic, project management, and analytical skills.
+ Excellent written and verbal communication skills with the ability to collaborate across diverse teams.
+ Experience with CRM systems, marketing automation tools, and patient engagement platforms.
+ Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
Adaptability
+ Demonstrated ability to adapt to changing priorities and evolving marketing strategies.
\#GMDx
Why Join Our Team
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
Equal Employment Opportunity Employer
Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRightsSp6.12.pdf) poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
E-Verify Statement
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E-Verify (https://www.e-verify.gov/about-e-verify)
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