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RGM Advanced Loyalty Manager

Location

North Carolina

City

Greensboro

Role Type

Permanent

WHO WE ARE

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

What You Will Do

- JOB SUMMARY

Responsible for leading the development, management, and execution of advanced retail loyalty promotion programs and Revenue Growth Management (RGM) initiatives. This role collaborates with internal and external stakeholders to design data-driven strategies that increase customer engagement, drive profitable sales growth, and enhance overall brand performance. Oversees program scoping, consumer targeting, data model development, and KPI reporting to ensure alignment with organizational goals.

- WHAT YOU WILL DO

+ Design, develop, and implement integrated loyalty promotion and RGM programs, ensuring budget compliance and optimal investment of resources.

+ Serve as a liaison with Sales Account teams and cross-functional partners, coordinating the launch, monitoring, and evaluation of targeted promotions aligned with commercial objectives.

+ Drive continuous program improvement through agile testing, data analysis, and collaboration with retail partners to enhance targeting strategies, offer types, and program structure.

+ Establish and maintain robust reporting dashboards to track program performance, consumer engagement, and impact on portfolio velocity and sales growth.

+ Translate customer and sales data into actionable promotion plans that foster consumer trial, switching, and loyalty across ITG’s brand portfolio.

+ Develop and execute a rolling 12-month roadmap that integrates performance metrics, portfolio objectives, consumer segmentation, and investment planning into clear commercial strategies.

+ Manage end-to-end performance including KPI development, promotional offer optimization, budget tracking, and strategic trade-offs to maximize profitability and sales growth.

+ Champion the adoption of advanced loyalty and RGM initiatives across commercial teams by synthesizing customer insights and aligning program goals with organizational strategy.

+ Perform additional job-related duties as assigned to support the advancement of loyalty and RGM objectives.

+ Maintains relationship with partnering Sales Account teams, serving as the primary point of contact for targeted loyalty promotions

+ Partners and coordinates with Sales teams, RGM, Digital Marketing, and other cross-functional teams to help launch, monitor, and evaluate the effectiveness of targeted loyalty promotions

+ Drives continuous improvement of program through agile testing and learning, including program structure, targeting strategies, discount types, and new ways of collaborating with retail partners

+ Partners internally to establish and maintain a reporting dashboard to measure and manage the overall impact and performance of targeted loyalty programs and their components.

+ Performs other job-related duties as assigned.

Qualifications

- REQUIRED MINIMUM QUALIFICATIONS:

Education and Experience:

+ Bachelor’s Degree in a relevant field of study (e.g. Economics, Marketing, Data Science, Mathematics, Business, Finance)

+ 3+ years related work experience

+ Must be 21 years of age or older.

Knowledge of:

+ Advanced proficiency with Microsoft Office (Excel, Outlook, Word, & PowerPoint) and Microsoft Teams

+ Revenue Growth Management and consumer promotion fundamentals

Skilled in:

+ Verbal and written communication

+ Attention to detail

+ Basic financial or RGM model creation

+ Problem/situation analysis

+ Effective time and task management

+ Multitasking capabilities

+ Flexibility and adaptability

+ Creating and giving presentations to internal and external stakeholders

Ability to:

+ Lead cross-functional teams

+ Distill insights from advanced data sets and come to strategic recommendations

+ Understand and use RGM fundamentals to make pricing decisions

+ Maintain effective working relationships

+ Demonstrate critical thinking

+ Receive and communicate information orally and in writing

+ Prioritize assignments, workload, and manage time accordingly

- PREFERRED QUALIFICATIONS:

Education and Experience:

+ Master’s Degree in a relevant field of study with 5+ years of related work experience.

+ Knowledge of Python (or R) and visualization software (PowerBI, Tableau)

+ Experience working with Big Data (Azure, Cloud-Based Data Platforms)

Work Environment and Physical Demand

+ Requires moderate physical effort. Occasionally lifts or moves light objects (up to 10 lbs.).

+ Walks, sits, or stands for extended periods.

+ Requires prolonged machine operation including vehicle, computer, and keyboard equipment.

What We Offer

• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans

• Dollar for dollar 401k match up to 6% and 5% annual company contribution

• 15 Company-paid holidays

• Generous paid time off

• Employee recognition and discount programs

• Education assistance

• Employee referral bonus program

• Hybrid workplace – remote / in office

• Summer hours

• Casual dress policy Monday through Friday

Applicant Information

This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.

**ITG Brands and ITG Cigars provides equal employment opportunities.** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at [email protected] .

SHARE THIS JOB

The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position.

All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information.

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us [email protected] (Talen%74Acquisition%40%69t%67b%72ands.%63om) .

We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see ourPrivacy Policy (https://www.itgbrands.com/privacy-policy/) . If you are a job applicant from California, additional information can be found on ourCalifornia Applicant Privacy Notice (https://www.itgbrands.com/ca-applicant-privacy-notice/) . If you have questions, contact us [email protected] (priv%61%63y@i%74gb%72ands.co%6D) .