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Description

We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.

• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.

• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.

Branding & Execution

• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.

• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.

• Ensure consistent and high-quality messaging in presentations, and marketing collateral.

• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.

• Manage photography, videography, and documentation of completed projects and construction milestones.

Digital & Technology

• Oversee website management and optimization, including SEO, project pages, and analytics.

• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.

• Maintain digital asset libraries and ensure up-to-date content across all platforms.

Leadership & Collaboration

• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).

• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.

• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.

• Represent the company at industry events, trade shows, and award submissions.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).

• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.

• Proven track record of building and managing marketing teams and delivering measurable business results.

• Strong knowledge of the construction project lifecycle and the client decision-making process.

• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.

• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.

• Deep understanding of digital marketing, brand management, and content strategy.

Requirements Digital Marketing, B2B Marketing, Brand Awareness, Marketing Strategy, Google Analytics, Social Media Strategy Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .