• Event Marketing Manager

    Robert Half The Creative Group (Atlanta, GA)


    Description

    Robert Half is seeking a Full Time/Direct Hire Event Marketing Manager for one of our clients on-site in Atlanta, GA.

     

    The Event Marketing Manager leads the strategy, planning, execution, and measurement of experiential marketing initiatives, including trade shows, conferences, brand activations, and virtual events. This role is pivotal in driving brand visibility, generating leads, and creating memorable experiences that align with business goals. The ideal candidate is both strategic and hands-on, with deep knowledge of event logistics, cross-functional collaboration, and post-event ROI analysis.

    Key Responsibilities:

    + Develop and manage a comprehensive event marketing strategy aligned with broader marketing and sales objectives.

    + Lead end-to-end planning and execution of events including logistics, vendor selection, budgeting, contract negotiation, and on-site coordination.

    + Partner closely with sales, product, and creative teams to ensure events are aligned with go-to-market plans and brand messaging.

    + Develop event promotional strategies across digital, email, and social channels.

    + Measure event effectiveness through KPIs such as registration, attendance, pipeline contribution, and post-event engagement.

    + Manage post-event reporting and optimization efforts.

    + Stay current on event trends, technologies, and competitive activities to drive innovation.

    Requirements

    Qualifications:

    + 5+ years of event marketing experience, preferably in B2B or agency environments.

    + Proven success managing events with 100+ attendees and multi-vendor coordination.

    + Strong communication, budget management, and negotiation skills.

    + Experience with event platforms (e.g., Cvent, Splash), CRM tools (Salesforce), and marketing automation (e.g., HubSpot, Marketo).

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

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