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Description

We are looking for an experienced E-Commerce Manager to lead digital initiatives for a CPG client in Cincinnati, OH. This position is 3x a week onsite.

This role is integral in driving revenue growth through managing direct-to-consumer channels, marketplaces, and paid media strategies. You will collaborate with agencies and partners while leveraging insights to optimize performance and enhance customer experience.

Responsibilities:

• Develop and execute paid media strategies across platforms like Meta, Google, and Amazon Ads to achieve revenue and growth targets.

• Manage the Shopify storefront, including merchandising, pricing updates, theme optimization, and app installations.

• Coordinate promotional calendars and implement testing strategies to enhance customer retention and repeat purchasing.

• Oversee Amazon Marketplace operations, improving listings, storefront quality, and keyword strategies to boost visibility and sales.

• Consolidate weekly digital performance reports into dashboards for executive reviews and lead discussions with partners to ensure accountability.

• Partner with influencers and creators to generate content for digital campaigns and paid media.

• Drive experimentation across product detail pages, landing pages, and checkout processes to enhance conversion rates.

• Optimize automated marketing flows and segmentation strategies in collaboration with agencies.

• Validate campaign setups, tracking mechanisms, and attribution models to ensure accurate performance analysis.

• Monitor budgets, pacing, and campaign metrics, providing actionable recommendations to improve results.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 7 years of experience in e-commerce, digital marketing, and paid media roles.

• Proficiency in Shopify operations, including storefront management and theme customization.

• Hands-on expertise with Amazon advertising, marketplace management, and optimization strategies.

• Advanced skills in Excel or Google Sheets for budgeting, reporting, and forecasting.

• Strong project management capabilities with a proven ability to handle multiple digital initiatives simultaneously.

• Familiarity with analytics tools such as GA4 and experience in content workflow management.

• Excellent communication and collaboration skills to effectively lead cross-functional teams and external partners.

Must Haves:

+ Must be able to work 3x a week onsite

+ Must have CPG experience

+ Must have professional paid media experience

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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