"Alerted.org

This is a People Leader role.** **The incumbent must be based in Atlanta, GA and work a hybrid work schedule.

Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.

Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales execution, and the platforms that connect them. We are raising our standards for product, design, and engineering craft, deepening our connection to users, and rebuilding the systems that power these experiences end to end.

We are expanding our in-house design and research practice. This team will turn complex workflows into simple, coherent, human experiences. Designers will work side-by-side with Product and Engineering to shape how our ecosystem looks, feels, and works. If you want to help build this practice and define our experience vision from day one, we would love to meet you.

About the Role

The **Head of Product Design & Research** will build and lead our design practice. You will set the vision for how our products should work, feel, and flow, and you will hire and grow the team that brings this vision to life. You will create the systems, standards, and ways of working that embed design and research into every empowered product team.

You are a hands-on design leader who can move easily between high-level experience architecture, thoughtful critique, and rapid prototyping. You help teams see around corners, use user insight to shape strategy, and bring clarity to complex spaces. You believe great products come from tight collaboration, continuous learning, and strong design judgment.

You will also guide how we use AI as a creative accelerant, opening new possibilities while maintaining high standards of craft and integrity.

Responsibilities

Build and Lead the Design and Research Organization

* Build an in-house design practice from the ground up, including hiring the founding designers and researchers

* Define expectations, rituals, and ways of working within empowered product teams

* Create a culture of critique, curiosity, and craft excellence

Set the Experience Vision

* Establish the north star for digital and service experiences

* Champion simplicity, coherence, and usability across the portfolio

* Shape principles and patterns that guide teams toward high-quality work

Integrate Design and Research into Discovery

* Make research a continuous practice

* Promote rapid prototyping and frequent user testing

* Use insight, narrative, and prototyping to influence product direction

Own the Design System and Experience Architecture

* Build a scalable design system that accelerates delivery and improves consistency

* Define cross-product frameworks and shared UI patterns

* Reduce fragmentation across journeys and surfaces

Champion Holistic, Multi-Touchpoint Design

* Consider digital, operational, communication, and support interactions together

* Translate complex workflows into simple, human-centered experiences

* Ensure customers and associates experience one unified ecosystem

Guide the Use of AI in Design and Research

* Define how AI supports exploration, prototyping, and insight generation

* Maintain high quality and ethical standards

* Explore emerging AI-native interaction models

Shape Product Strategy and Experience Outcomes

* Co-create experience strategy with Product and Engineering

* Influence strategic decisions through insight and storytelling

* Ensure user experience considerations guide prioritization and trade-offs

Key Qualifications

* Bachelor's degree in design, HCI, or a related field, or equivalent practical experience

* 10+ years in product design, UX, or experience design with a strong portfolio of shipped digital products

* 5+ years leading design teams in empowered product environments

* Strong capabilities across UX, interaction design, systems design, and visual design, with some familiarity in service design

* Experience leading user research or working closely with dedicated researchers

* Track record shaping strategy with Product and Engineering leaders

* Experience building or scaling a design system

* Ability to design for multi-role, multi-touchpoint, or ecosystem products

* Familiarity with generative AI in design or research workflows

* Exceptional storytelling, facilitation, and communication skills

Leadership Attributes

* **Experience vision and clarity** . Defines how experiences should work and feel, brings coherence to complex spaces, and helps teams understand what great looks like.

* **Builder of design talent and practice** . Builds the in-house design and research team from the ground up, develops craft and capability, and establishes a modern design culture.

* **Influence and cross-functional leadership** . Builds trust across Product, Engineering, and business teams, shaping strategy and decisions through insight, narrative, and thoughtful critique.

* **Systems thinking and quality** . Creates the frameworks and patterns that ensure experiences are simple, unified, and scalable, and holds a high bar for craft and usability.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$210,000 - $237,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.