"Alerted.org

At The Coca-Cola Company, we exist to refresh the world and inspire moments of optimism and happiness through beloved brands, crafted sustainably for a better shared future. Working here means more than a job-it's an opportunity to create a positive and meaningful impact.

As part of our North America Operating Unit (NAOU), you'll join a Marketing Team dedicated to growing and nurturing our brands by deeply connecting with consumers locally while scaling strategies globally.

What You'll Do for Us

As a **Brand Manager for Fanta** , you'll lead the charge in elevating brand growth and presence. Key responsibilities include:

+ **Align Strategy:** Develop local brand strategies that align with broader company goals, driving profitable growth and managing Fanta's P&L.

+ **Plan for Growth:** Partner with NAOU category teams to create mid-term (2-3 years) growth strategies and annual brand plans leveraging local insights and consumer positioning.

+ **Collaborate Across Brands:** Coordinate with other brand managers and teams to identify synergies across brands, ensuring consistent strategies and executions.

+ **Leverage Data:** Analyze brand and program performance using KPIs; turn insights into actionable plans that contribute to business success.

+ **Integrate Technology:** Use data, insights, and technology, including AI, to optimize processes, measure impact, and improve efficiency.

+ **Execute Flawlessly:** Manage budgets and timelines, hitting milestones on time and on budget while ensuring program excellence.

+ **Inspire Stakeholders:** Present the brand's growth potential and strategy to bottlers, customers, and key stakeholders to drive commercial acceleration in priority markets and channels.

+ **Amplify Brand Impact:** Collaborate with bottling partners to deliver high-quality implementation and amplification of brand programs to engage consumers and shoppers.

+ **Build Partnerships:** Cultivate powerful internal and external partnerships to boost brand market share and drive operational efficiency.

+ **Drive Excellence:** Oversee financial, operational, and partner routines to ensure seamless brand management.

Qualifications & Requirements

**Education:** Bachelor's Degree in Marketing, Communications, Business Strategy, or a related field.

**Experience:** 3+ years in brand management, marketing, or a similar role.

Skills & Expertise:

+ Proficient in utilizing Nielsen/IRI data to craft actionable strategies from insights.

+ Deep knowledge of marketing concepts like brand positioning, competitive analysis, consumer segmentation, and strategy development.

+ Proven ability to work effectively with agencies and cross-functional teams.

+ Consumer-first approach to developing long-term profitability and brand growth.

+ Experience leveraging AI and technology to optimize workflows and enhance effectiveness.

+ Strong creative and analytical evaluation skills for assessing strategy execution and consumer impact.

+ Solid understanding of customer marketing strategies and market dynamics.

+ Competence in project management, business operations, and presenting to senior leadership.

+ Experience working in collaborative, cross-functional, and global contexts.

Personal Attributes:

+ Highly organized with exceptional analytical and problem-solving abilities.

+ Thrives in fast-paced, diverse environments.

What We Can Offer You

+ **Iconic & Innovative Brands:** Work with a portfolio of over 250 products, including some of the world's most beloved names.

+ **Diverse Customers:** Engage with a broad and dynamic network of customers daily.

+ **Growth Opportunities:** Collaborate with global teams and expand your leadership skills through transformational projects.

+ **Culture of Innovation:** Be part of Coca-Cola's evolving vision, helping shape the future and making a global impact.

Skills:

Leadership; Media Planning; Creative Process; Marketing in a Digital World; Consumer Segmentation; Analytical Thinking; Marketing; Quantitative Research; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Data Insights; Storytelling; Nielsen Data; Marketing Concepts; Group Problem Solving; Brand Positioning; Data Interpretations; Social Media Strategies; Project Management; Creative Brief Development; Brand Architecture; Channel Management; Collaboration; Emerging Technology Trends and Practice

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$99,400 - $129,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.