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Summary This position is in the VA Headquarters Office of Communications, in the Veterans Health Administration (VHA). Located in Washington, D.C., VHA's Office of Communication manages a variety of significant, complex, public relations functions in support of the Office of the Secretary of Veterans Affairs (VA), the Under Secretary for Health (USH), the Office of Public and Intergovernmental Affairs (OPIA) and field organizations. Responsibilities This position serves as a primary advisor to the Executive Director of Communications (EDC) VHA Chief of Staff (COS), VHA Deputy COS, and VA senior leaders. Major duties include but are not limited to: Serves as the primary point of contact for VHA program offices on business matters related to national broadcast programming, health campaigns, brand management, industry positioning, and special initiatives as assigned. Plans and defines objectives, impact metrics, and oversees the development of supporting products for implementation. Develops and oversees standard operating procedures, tracking and reporting of standardized metrics, budgetary requirements, and ensures message and brand discipline for all VHA health marketing and outreach campaigns, national broadcast programming, and special initiatives. Manages the design, development and implementation of the annual VA National Broadcast Programming Plan and VHA National Health Campaigns and Brand Management Plan, including development of marketing and amplifications strategies and initiatives to support the plan's objectives Reviews resource allocation, risk management, asset enterprise management, planning, programming, budgeting, execution, program integration, and quality assurance of subordinate programs. Conducts management surveys, program evaluations and training visits to program offices and field locations to assist in improving operations, and product effectiveness to identify areas where national broadcast programming, health marketing and campaign program directives require modification. Executes the full range of personnel management supervisory responsibilities. Plans work to be accomplished by subordinates and sets priorities. Work Schedule: Monday-Friday, 08:00-04:30pm Compressed/Flexible: Available Telework: This position may be authorized for ADHOC telework. ADHOC telework eligibility will be discussed during the interview process. Virtual: This is not a virtual position. Position Description/PD#: Supervisory Communications Specialist/PD239870 Relocation/Recruitment Incentives: Not authorized Permanent Change of Station (PCS): Not authorized Requirements Conditions of Employment You must be a U.S. Citizen to apply for this job Selective Service Registration is required for males born after 12/31/1959 Subject to background/security investigation Selected applicants will be required to complete an online onboarding process. Acceptable form(s) of identification will be required to complete pre-employment requirements (https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents). Effective May 7, 2025, driver's licenses or state-issued dentification cards that are not REAL ID compliant cannot be utilized as an acceptable form of identification for employment. Participation in the seasonal influenza vaccination program is a requirement for all Department of Veterans Affairs Health Care Personnel (HCP) As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period or 2-year trial period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider: your performance and conduct; the needs and interests of the agency; whether your continued employment would advance organizational goals of the agency or the Government; and whether your continued employment would advance the efficiency of the Federal service. Upon completion of your probationary period or trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest. Qualifications To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 12/23/2025. Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-15 position you must have served 52 weeks at the GS-14. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-14 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: Mastery of audiovisual, editing, and production principles as related to broadcast programming as well as mastery of evaluating industry trends, audience segmentation, message development, and data analysis related to national scale health marketing campaigns. This includes proficiency in methods, practices and techniques; analytical methods, systems and tools; design and content development systems and tools; external and internal communications platforms; and interpersonal relations practices. Develops new, standardized methods and approaches in planning, evaluating, and reporting on return on investment and impact metrics of the overall VHA strategic communications functional business line. Advises VA Senior Leaders, including the Secretary and USH, on issues involving the application of broadcast and marketing campaign industry best practices in developing or enhancing VA's national broadcast programming and health marketing products, plans and programs. Advises and maintains trusted relationships with senior VA leadership including the Secretary, Deputy Secretary, Senior Advisors, Assistant Secretary of OPIA, and others as necessary related to aspects of national broadcast programming, health marketing campaigns, and special initiatives - recommending strategies for all aspects of the agency's marketing and outreach efforts; and establishing standards for the development and evaluation of marketing and outreach activities throughout the agency. Provides administrative direction to employees by making assignments in terms of the broadly defined mission or function of the organization's broadcast programming and health campaigns program, supporting products, and campaigns. You will be rated on the following Competencies for this position: Analytical Reasoning Organizational Awareness Planning and Evaluation Communication Critical Thinking Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Note: A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. Physical Requirements: Work is usually performed sitting at a desk, at news conferences, briefings, meetings, etc. Some special physical demands are involved in performing the work, such as lifting and moving heavy broadcast studio equipment and sets. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/. Education There is no educational substitution at this grade level. Note: Only education or degrees recognized by the U.S. Department of Education from accredited colleges, universities, schools, or institutions may be used to qualify for Federal employment. You can verify your education here: http://ope.ed.gov/accreditation/. If you are using foreign education to meet qualification requirements, you must send a Certificate of Foreign Equivalency with your transcript in order to receive credit for that education. For further information, visit: https://sites.ed.gov/international/recognition-of-foreign-qualifications/. Additional Information This job opportunity announcement may be used to fill additional vacancies. If you are unable to apply online or need an alternate method to submit documents, please reach out to the Agency Contact listed in this Job Opportunity Announcement. Under the Fair Chance to Compete Act, the Department of Veterans Affairs prohibits requesting an applicant's criminal history prior to accepting a tentative job offer. For more information about the Act and the complaint process, visit Human Resources and Administration/Operations, Security, and Preparedness (HRA/OSP) at The Fair Chance Act.