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**Company** Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Cobrand Program Engagement Manager owns the strategy and execution of cardholder engagement across the lifecycle for Alaska Airlines’ Atmos Rewards cobrand credit cards. This role is accountable for driving activation, ongoing engagement, and benefit utilization through a coordinated engagement strategy that includes early-month-on-book communications, trigger-based campaigns, and targeted benefit education.

As a subject matter expert within Alaska’s multi-billion-dollar cobrand portfolio, this individual contributor partners closely with Bank of America, Loyalty, Marketing, Analytics, and Technology teams to translate card benefits and program value into clear, timely, and relevant cardholder experiences that drive long-term spend, retention, and satisfaction.

Key Duties

+ Own and execute the cardholder engagement roadmap, including early-month-on-book communications, lifecycle journeys, and trigger-based campaigns that drive activation, repeat spend, and benefit utilization.

+ Translate card features and benefits into clear, timely, and actionable messaging aligned to key moments across the cardholder lifecycle.

+ Partner with Marketing, Loyalty, and Bank of America teams to develop and deploy targeted engagement campaigns across email, digital, and owned channels.

+ Define segmentation, targeting, and testing strategies and continuously optimize campaigns based on performance and cardholder behavior.

+ Analyze engagement, spend, and benefit-usage data; ensure dashboards surface clear insights and translate results into actionable recommendations.

+ Collaborate cross-functionally with analytics, customer insights, UX, guest experience, operations, and technology teams to improve cardholder understanding and satisfaction.

+ Serve as a subject matter expert on Atmos Rewards cobrand products and support senior leader updates by clearly articulating engagement performance and opportunities.

Job-Specific Experience, Education & Skills

Required

+ 4 years of experience in loyalty, marketing, strategy, finance, business development or related area.

+ Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.

+ Advanced analytical background with proven ability to navigate complex datasets.

+ High school diploma or equivalent is required.

+ Minimum age of 18.

+ Must be authorized to work in the U.S.

Preferred

+ Airline industry experience.

+ Experience developing strategic plans.

+ Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.

+ Passion for loyalty programs, aviation, guest experience and platform development.

+ Experience using Excel, Alteryx and/or Tableau.

+ Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.

+ Detail oriented and highly organized, with ability to multi-task and work independently

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Salary Range

88,350-145,800 / year

Pay Details

Seattle:

$97,200 - $145,800

Honolulu:

$88,350 - $132,550

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

**Note:** We don’t typically hire at the top of the range.

Total Rewards

_Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status._

+ Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air

+ Comprehensive well-being programs including medical, dental and vision benefits

+ Generous 401k match program

+ Quarterly and annual bonus plans

+ Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7:00 PM Pacific Time on

1/29/2026

**FLSA Status** Exempt

**Employment Type** Full-Time

**Regular/Temporary** Regular

**Location** Seattle - Corporate HQ

**L:** \#LI-B

**Job Locations** _USA-WA-SeaTac | USA-HI-Honolulu_

**Requisition ID** _2026-18021_

**Category** _Corporate & Operations_