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The ancestors of the Sycuan Band of the Kumeyaay Nation existed many centuries ago as a community of people…a Tribe living together, farming, hunting and fishing to survive.

Much has changed since that time. Today the Sycuan Tribe governs its Reservation, owns and operates a Casino and a Golf Resort, and owns a number of other business ventures in the San Diego Region.

One attribute that remains unchanged, however, is Sycuan's sense of community. Sycuan is more than just a business. Sycuan is a community of people working together toward a common goal. Whether you work in our state-of-the-art Casino, our beautiful Resort, or become a staff member in our Tribal Government division, you will be part of the Sycuan family.

Job Purpose:

The Director, Premium Player Analytics is the analytics leader for our premium and premium mass business. This role owns the insights, models, and tools that drive multi-million-dollar decisions on reinvestment, offers, host contact strategy, and premium/premium mass guest growth.

Job Duties and Responsibilities:

(Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)

+ Premium Player Segmentation & Insights

• Develop and maintain segmentation for premium and premium mass players based on behavior, worth, profitability, and growth potential.

• Monitor portfolio health and identify opportunities to increase visitation, frequency, wallet share, and retention.

• Deliver concise, actionable insight packages for leadership focused on premium performance and trends.

• Serves as primary point of contact for enhancements to CRM system for hosted players for upgrades, enhancements, and overall optimization.

+ Player Development & Reinvestment Optimization

• Serve as the primary analytics partner to Player Development leadership.

• Build host- and segment-level views, scorecards, and prioritized player lists to guide prospecting, retention, and reactivation.

• Design and maintain frameworks for reinvestment, comping guidelines, and host discretion to ensure disciplined, profitable decisions.

• Evaluate offers, events, and benefits targeting premium segments and recommend optimization based on performance.

• Design and optimize communication strategy for Player Development.

+ Reporting, Tools & Data Enablement

• Partner with analysts, IT, and vendors to ensure accurate, timely, and consistent data for premium player decision-making.

• Develop and enhance dashboards and tools that support Player Development, Marketing, Gaming Operations, and senior leadership.

• Establish and maintain clear standards, definitions, and data quality for premium-related analytics.

• Own technical relationship with CRM vendor and ensure host priorities and management directives are input properly

+ Cross-Functional Leadership & Executive Support

• Act as subject matter expert for premium player analytics in discussions with senior leadership and key stakeholders.

• Translate complex analysis into clear, concise recommendations and options for executives and team members alike.

• Collaborates with the Director Enterprise Analytics, Vice President of Marketing, Director of Player Development, and casino marketing leadership to align priorities with enterprise revenue and guest experience goals.

Job Specifications:

Education and Experience:

Essential:

+ Bachelor’s Degree in a quantitative, business, or related field; advanced degree preferred.

+ Minimum 5-7 years of progressive experience in analytics, database marketing, strategy, or related fields.

+ Experience with VIP/premium or high-value customer portfolios in gaming, hospitality, or loyalty-driven environments strongly preferred.

+ Proven track record of driving measurable revenue and profitability improvements through analytics.

Skills and Knowledge:

Essential:

+ Strong proficiency in SQL and analytical tools; experience with data visualization platforms (e.g., Tableau, Power BI)

+ Knowledge of segmentation, predictive modeling, reinvestment economics, and campaign measurement

+ Application of advanced statistical techniques (e.g., regression, clustering, machine learning) in a business setting

+ Strong commercial acumen and ability to connect insights to financial and operational outcomes

+ Excellent communication and presentation skills; able to influence cross-functional partners and executives

+ Ability to analyze, compile and disseminate complex information in a clear and concise manner to senior executives, peers, and player development teams

+ Ability to maintain organization, meet deadlines, possess integrity, confidentiality, and discretion in handling confidential information

+ Strong organizational and project management skills; able to manage multiple high-impact initiatives concurrently

+ Ability to maintain professionalism and composure in all situations

+ Advanced proficiency in Microsoft Office, Word, PowerPoint, and Excel

+ Ability to read, write, and communicate effectively in the English language

Supervisory/Managerial Accountability:

Direct: None

Indirect: None

If you enjoy being part of a community dedicated to creating a memorable guest experience, we invite you to explore career opportunities with Sycuan and join our winning team!

Job Details

Pay Type Salary