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Pay Range: $117,746.00 - $156,995.00

The Director of Marketing will play a critical role in leading the overall marketing strategy, audience development, and go-to-market execution across all lines of business, including Retail Banking, Wealth Management, and Insurance.

This role focuses on developing integrated marketing strategies that drive customer acquisition, engagement, and business growth while managing and allocating the marketing budget to align with corporate initiatives and maximize ROI. They will oversee a wide range of marketing activities, including brand and campaign strategy, product marketing, advertising and media planning, digital marketing, targeting strategies, and performance analytics.

As the Director of Marketing, they will collaborate across the organization to review performance and analytics of current initiatives and lead discovery sessions to identify new marketing opportunities that support business goals and capitalize on market trends. They will manage external agency relationships and lead an internal team responsible for campaign execution, content development, and creative design.

Internally, they will grow and lead a dynamic team of marketing professionals across campaign management, product marketing, digital strategy, and creative functions—ensuring the team evolves with changing consumer behaviors and media consumption trends.

Education and Experience:

+ Bachelor’s degree and/or equivalent education and experience

+ Minimum 10 years of relevant experience in marketing, with leadership responsibility across multiple channels and disciplines

Skills and Abilities:

Leadership & Team Development

+ Ability to grow and develop a marketing team by identifying skill gaps, providing structured training programs, and fostering continuous learning

+ Proven track record of adapting team capabilities to evolving consumer behaviors and media trends

+ Experience introducing new customer engagement channels and ensuring team readiness through training and on-the-job learning

Strategic Marketing Expertise

+ Demonstrated ability to lead integrated marketing campaigns that deliver measurable business results

+ Proven experience in product marketing and go-to-market strategy for financial services or similar industries

+ Strong understanding of communications planning and channel optimization across digital, traditional, and emerging platforms

Budget & Resource Management

+ Expertise in managing and allocating marketing budgets strategically across initiatives, ensuring alignment with corporate priorities and maximizing ROI

+ Ability to balance short-term campaign needs with long-term brand and business objectives

Data, Analytics & Targeting

+ Experience leveraging customer insights, segmentation, and targeting strategies to optimize marketing performance

+ Proven ability to track campaign performance, analyze data, and adjust strategies based on actionable insights

+ Strong understanding of marketing analytics tools and methodologies to measure effectiveness across channels

Analytical & Communication Skills

+ Excellent communication and presentation skills, with the ability to influence at all levels of the organization

+ Digitally fluent, with deep knowledge of digital marketing best practices, marketing automation, and performance measurement

Tasks Performed:

+ 25% Lead development and execution of the enterprise marketing plan, budget, and agency partnerships to achieve strategic goals

+ 20% Establish and evolve marketing objectives and KPIs across brand, product, and digital marketing initiatives

+ 20% Drive collaboration with lines of business and internal partners to align marketing strategies with business priorities

+ 15% Oversee conceptualization and execution of creative and content strategies across all customer engagement channels

+ 10% Lead consumer insights, marketing research, and campaign performance analysis to inform decisions and identify growth opportunities

+ 10% Other duties as assigned

Physical Requirements:

+ Communicate effectively with internal and/or external customers

+ Stationary 75% of time or greater

+ Move Objects to Maximum 10 lbs

Why Work at NBT

At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.

Wellbeing

At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.

Community Involvement

NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.

Culture

NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.

Career Development

Whether you’re just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential.

Total Rewards

NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives – ensuring you feel valued every step of the way.

Business Stability

NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan.

Benefits for Full-Time Employees:

+ Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.

+ Parental Leave: Six weeks of paid leave at 100% of your salary.

+ Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.

+ Dental and Vision Coverage: Ensuring your overall health and well-being.

+ Flexible Spending Accounts: For healthcare and dependent care expenses.

+ Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchase additional long-term coverage.

+ Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage.

+ Voluntary Benefits: Including hospital, accident, and critical illness coverage.

+ Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.

+ Adoption Assistance: Supporting your growing family.

+ Tuition Reimbursement: Invest in your education and career growth.

+ Employee Assistance Program (EAP): Access to support and resources.

+ Pet Insurance: For all your furry friends.

+ Financial and Banking Services: Various banking services benefits and financial planning assistance.

Benefits for Part-Time Employees Working 20+ Hours/Week:

+ Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.

+ Dental and Vision Coverage: Ensuring your overall health and well-being.

+ Voluntary Benefits: Including hospital, accident, and critical illness coverage.

+ Generous Parental Leave: Six weeks of paid leave at 100% of your salary.

Benefits for All Part-Time Employees:

+ Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future

+ Paid Sick and Safe Leave: For your health and safety.

+ Employee Assistance Program (EAP): Access to support and resources.

+ Financial and Banking Services: Various banking services benefits and financial planning assistance.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

NBT Bank offers a stimulating work environment that recognizes talent and encourages teamwork. Our employees benefit from a total compensation package, including competitive salary, bonuses and a wide range of benefits for eligible employees - like our Tuition Reimbursement Program. Join NBT Bank and build your career through the many growth, learning and collaborative opportunities made available across the company.

+ EEO is the law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)

+ EEO is the Law Poster Supplement

+ Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

+ Family Medical Leave Act (FMLA) Poster

+ Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)

NBT Bank is an equal opportunity employer and fully supports a diversified environment. We do not discriminate against any applicant or employee because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or veteran status, recently separated veterans, genetic information, victims of domestic violence and stalking or any other class protected by Federal, State or local law. This policy applies to all terms of employment.

NBT Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the Careers website or submission process, please call 1-888-804-1771 or contact us via email at [email protected]. The Human Resources Shared Service Center hours of operation are Monday through Friday, 8:00 AM to 5:00 PM EST.