Director - Consumer Omnichannel Activation job in Plainsboro
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New Jersey (NJ),
Plainsboro
Job Code: | 304237-en_US |
Employer: | Novo Nordisk Inc. |
Category: | Regulatory Affairs |
Job Type: | Full Time |
Location | |
Country: | United States |
State: | New Jersey (NJ) |
City: | Plainsboro |
Post Date: | 04/13/2024 |
Description | |
About the Department The Cardiometabolic Marketing Team leads the US marketing efforts for Novo Nordisk's robust cardiometabolic product portfolio, which includes world class therapies for the treatment of diabetes, obesity, cardiovascular disease, and other serious chronic diseases. As part of the team, you will contribute to the development and delivery of our portfolio vision, business strategies, and tactical plans that drive our business forward. You will help to drive the NNI portfolio and Brand strategies to ensure the products reach the people who need them most. The Position Accountable for the development and execution of patient centric strategic and tactical plans to drive the achievement of Brand Marketing business objectives with a focus on optimizing the patient experience through omnichannel engagement. This individual is responsible for ensuring that Center of Excellence areas and strategies are based on brand/portfolio/digital strategies and Identifies and leverages key patient insights in marketing initiatives. Responsible for the oversight of all patient omnichannel initiatives for brands as well as portfolio wide initiatives related to driving acquisition, conversion, compliance/persistence and loyalty. Serves as a lead and strategist for the customer segmentation; ensuring brand/portfolio alignment. Gains alignment and partners with brand teams to identify key metrics and evaluates ROI/impact of programs. Optimizes RM tactics and develops best practices to be shared across the portfolio. Identifies new capabilities needed to drive future RM activities. Balances innovation and proven-tactics to ensure the business is supported while testing new/future opportunities. Relationships This position reports into the Sr. Director, Omnichannel Engagement and is responsible for managing the Consumer Activation team. This position will interact with enterprise consumer brand teams, Global Marketing, Corporate Communications, Market Access, Medical, Sales, Legal, Compliance & IT, as well as the subject matter expert, in developing an omnichannel strategy for consumers to meet the company's needs in the short and long term. Essential Functions
Physical Requirements 10-20% overnight travel required. Development of People Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way. Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications. |
ref: (304237-en_US) 35 days ago
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