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Marketing Automation Specialist
- ABM Industries (Atlanta, GA)
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Overview
The Marketing Automation Specialist is a key player in executing our marketing strategy through hands-on, execution-focused responsibilities. In this role, you will design and implement the technical programs and assets necessary for our marketing campaigns through our marketing automation platform, Marketo. This role demands a high level of proficiency in technical tools and techniques, focused on building programs, assets, datasets, and automations – including but not limited to nurture and event programs, emails, landing pages, audience lists, and schedules/automations. You will also be responsible for tagging, tracking, and tokenization of all assets and programs for the purposes of performance measurement and optimizations.
Key Responsibilities:
Campaign Development and Execution
+ Manage day-to-day administration of Marketo campaigns, reporting, and database operations
+ Design, build, and deploy campaign and event programs, emails, landing pages, and other marketing assets within Marketo per stakeholder requirements
+ Develop and manage marketing automation workflows for campaigns and events, from conceptualization through to execution and analysis
Optimization through Tracking and Analytics
+ Implement tracking mechanisms, including but not limited to UTM parameters and Marketo tokens, to gather data on campaign performance and customer engagement
+ Create and maintain test and control audience groups to evaluate campaign impacts with statistical significance
+ Conduct regular A/B testing and other optimization strategies to improve campaign effectiveness, making data-driven decisions to enhance conversion rates and overall marketing ROI
Quality Assurance and Data Management
+ Perform end-to-end testing for all initiatives to ensure accurate, on-time execution across all channels and campaigns
+ Manage the marketing database, including segmentation, list management, and data cleanliness, to ensure audience quality
+ Stay abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. Ensure compliance through advisement and proactive measures (e.g., build out or modify safe storage methods, implement automations for compliance, etc.).
Qualifications:
+ Bachelor’s degree in business, marketing, information technology, or related field
+ 3+ years of experience in marketing operations and marketing automation
+ Deep understanding of marketing automation best practices, campaign design, and data management
+ Exceptional problem-solving abilities and a data-driven mindset
+ Excellent communication and collaboration skills
+ Technical
+ Required
+ Marketing automation (Marketo **strongly preferred** )
+ CRM (Salesforce preferred)
+ ABM Databases/Platforms (ZoomInfo preferred, LinkedIn Sales Navigator, etc.)
+ Workflow Management Tools (Workfront preferred, Asana, Trello, etc.)
+ Preferred
+ Google Analytics a plus
+ IVR Phone Systems (Invoca, Aircall, etc.) a plus
+ Data Visualization Tools (e.g., Power BI, Tableau)
+ Basic knowledge in SQL and scripting languages (R, Python)
REQNUMBER: 85388
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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