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Marketing Specialist
- Chartway Federal Credit Union (Virginia Beach, VA)
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Job Title: Marketing Specialist
Job Type: Full-time
All of us at Chartway stand united in our strong culture of listening and learning. We treat people with respect, integrity, and kindness, and are committed to continuously developing a diverse and inclusive workplace where team members are empowered to be their authentic selves. All backgrounds, viewpoints, and life experiences are welcome, knowing this commitment strengthens our credit union family and communities.
The
Marketing Specialist is responsible for supporting the Marketing team with email
marketing, online reputation management, social media and campaign reporting. This
role helps plan, implement and report on marketing campaigns across multiple
channels (email, social, website, online banking platform, etc), and focuses on
optimizing campaigns to grow member engagement and improve campaign
performance.
Responsible andAccountable for:
+ Setting up email campaigns including audience/list uploading, triggered events workflows, testing for quality assurance, automated/scheduled deployment, monitoring, and data analysis
+ Gathering and analyzing website traffic, online behaviors, sources, funnels and conversion rates
+ Collaborating with the marketing and communications team to plan, create and maintain the monthly social content calendar
+ Monitoring online reputation and social media platforms and responding appropriately. Escalating conversations, as needed
+ Providing core organizational and project management services for the development of new marketing automation channels, like SMS and working on related digital marketing programs
+ Monitoring digital marketing trends, industry news, and competitors
+ Compiling presentations and reports
+ Processing marketing invoices onrelated projects and maintaining records of marketing spend within themarketing budget
+ Supporting marketing and corporate events, as needed
+ Remaining adaptable to support theneeds our team and the credit union
Knowledge, Skills andAbilities:
+ Experience with email marketing platforms (Marketo, HubSpot, etc)
+ Strong analyticalskills
+ Outstanding organizational skills,attention to detail and ability to multi-task effectively
+ Collaborative problem solver
+ Deadline driven team player with ability to prioritize
+ Exceptional communication skills both verbally and in writing
+ Solid computerskills, including MS Office, marketing software and applications
+ Ability to work independently with a high degreeaccuracy and attention to detail
+ Strong understanding of Google Analytics
+ Bilingual in Spanish preferred
Education andExperience:
+ Experience: 3+ years of progressively more responsible job-relatedexperience in email marketing
+ Experience with Marketo, a plus
Chartway offers a competitive salary and a comprehensive benefits package. Candidates must have a good credit history for consideration. Salary requirements must be included and resumes must be accompanied by a Chartway Employment Application for consideration.
Chartway Federal Credit Union is an EOE/M/F/Disability/Vet Employer.
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Recent Jobs
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Marketing Specialist
- Chartway Federal Credit Union (Virginia Beach, VA)