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An Anytime Fitness® Personal Fitness Trainer (PFT) focuses primarily on helping all members “get to a healthier place.” A PFT must possess the knowledge, skills, and abilities to create and conduct safe and effective exercise for a wide variety of participants. In addition, he/she must be comfortable and confident with fitness program design, program instruction, and influencing behavior change. The PFT does this by servicing Fitness Consultations, Traditional (1-on-1) Training, Small Group Training, Virtual Training and additional programming opportunities as deemed appropriate by the individual club. Beyond the traditional roles described, the PFT provides guidance, education, and encouragement and most importantly, develops relationships with all members to improve retention. AF expects PFTs to possess above average customer service skills and be on a mission to provide a “surprisingly personable experience” with everyone he/she meets. Trainers are responsible for the general upkeep of the club (equipment and floor cleanliness), sales and marketing for programming, and proactive outreach to inactive members to assist in retention efforts.