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Business Development Manager - NCD Channel
- ITW (Lakeland, FL)
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Job Description:
Summary
This position is responsible for expanding **Wynn’s** and **RAIN-X Blades** within the **Top National Car Dealership Groups** and OEMs across **the U.S. and Canada** . The Business Development Manager (BDM) will leverage an **established network of executive-level relationships** to acquire and onboard large dealer groups, drive revenue growth, and support distributor expansion in underserved regions.
The role requires a **strong financial acumen** to create and execute **financial models, forecasts, and strategic business plans** that drive sustainable growth. While **experience in automotive additives** is a plus, the primary focus is on **new car dealership / OEM acquisition** with a **secondary focus on distributor geographic expansion** .
Success in this role will be measured by the **ability to secure long-term dealership / OEM partnerships, execute revenue-driving strategies, and support Wynn’s distributor network** .
Essential Duties and Responsibilities
+ **Top National Dealer Group & OEM Acquisition** Establish and leverage **existing relationships** to introduce and secure **Wynn’s and RAIN-X programs** .
+ Present **data-driven business cases** and **ROI models** to dealership **owners, fixed operations directors, and decision-makers** .
+ Drive **adoption of Wynn’s automotive additive programs** and **RAIN-X premium blade solutions** within dealership service and parts departments and OEM….. .
+ Create and execute **strategic sales plans** aligned with **dealer revenue goals and operational efficiencies** .
+ **Financial Planning & Market Expansion**
+ Develop and execute **financial models, forecasting tools, and sales metrics** to track and optimize growth opportunities.
+ Identify **emerging trends in the automotive fixed ops space** , including **EV/hybrid service** and **dealer profitability strategies** .
+ Work collaboratively with cross-functional **teams** to support revenue goals.
+ **Wynn’s Distributor Expansion**
+ In areas lacking distributor coverage, identify and **evaluate potential new Wynn’s distributors** .
+ Work with distributors to **align business models with Wynn’s national growth strategy** .
+ Provide **training, support, and sales guidance** to ensure distributor success in servicing key dealer accounts.
Supervisory Responsibilities
This position does not have direct reports but collaborates extensively with:
+ **National Account Teams**
+ **Marketing, Finance, and Product Teams**
+ **Distributor Sales Teams**
Qualifications
Education and Work Experience
+ Bachelor’s degree in **Business, Marketing, Finance, or a related field** (required).
+ **8+ years** in **business development, sales, or strategic partnerships** within the **automotive dealership or aftermarket industry** (required).
+ **Previous experience selling automotive chemicals, fluids, or service programs** (preferred but not required).
Desired Education/Experience
+ **Established network within major dealership groups** .
+ Proven ability to **sell into fixed operations** and **present solutions to dealership executives** .
+ Expertise in **financial modeling, forecasting, and P&L impact analysis** .
+ Ability to **navigate complex sales cycles** and drive **long-term contractual agreements** .
Certificates and Licenses
+ **Automotive Sales or Fixed Operations certifications** (preferred).
Job-Specific Knowledge
+ Deep understanding of dealership **fixed operations, procurement, and service strategies** .
+ Knowledge of **financial forecasting and market expansion methodologies** .
+ Understanding of **OEM relationships and dealership decision-making processes** .
+ Strong grasp of **automotive service product positioning** within large-scale dealer groups.
Competency
+ **Strategic Sales Expertise** – Proven success in **high-value B2B sales within auto dealerships** .
+ **Financial Acumen** – Ability to **build financial models, forecasts, and ROI-driven business cases** .
+ **Relationship Management** – Strong connections with **dealer principals, fixed ops directors, and decision-makers** .
+ **Results-Driven** – Track record of **exceeding revenue and acquisition targets** .
+ **Negotiation & Presentation Skills** – Ability to **sell value-added solutions in high-stakes meetings** .
Physical Demands & Work Environment
Physical Demands
+ Regularly required to **communicate clearly, both verbally and in writing** .
+ **Frequent travel (up to 70%)** to **dealer groups, distributor locations, and industry events** .
Working Conditions
+ **Hybrid role (remote + field travel)** .
+ Frequent **dealership, distributor, OEM and corporate HQ visits** .
Hours of Work
+ **Typical business hours, with flexibility for travel and customer meetings.**
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