• Senior Art Director, Brand Digital and Content

    CARMAX (Richmond, VA)


    8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

     

    CarMax, the way your career should be!

     

    About this job

     

    As the **Senior Art Director – Brand Digital & Content** , you will drive the creative vision and execution of compelling content that elevates our brand and engages digital audiences. This role blends strategy, storytelling, and design expertise to produce high-quality assets and content across brand channels. This role is ideal for a creative thinker who thrives in a fast-paced environment, can pivot quickly, and brings a strong blend of conceptual and hands-on content creation skills. Whether designing brand assets, shooting and editing short-form videos, or refining brand messaging, you will play a key role in shaping engaging content that resonates with audiences across multiple digital platforms. Reporting to the Associate Creative Director on the Brand team, you will collaborate closely with cross-functional teams, ensuring that creative executions align with strategic objectives and brand guidelines.

    What you will do – Essential Responsibilities

    + Proactively contributes ideas to the practice of Brand Communications (brainstorms, inspiration gathering, identifying appropriate trends, channel-specific approaches, and ways to bring content to life for our brand).

    + Recognizes opportunities to evolve CarMax's brand. Can articulate rationale to brand stakeholders.

    + Contributes to the development and maintenance of style guides for respective channels

    + Leads brainstorming sessions to come up with innovative and original ideas for projects. Understands project goals and how content fits within the broader marketing strategy.

    + An innovative thinker and art director with skills in visual design, branding, concept development, and content creation.

    + Understanding of how GenAI impacts planning for campaigns and ability to identify opportunities.

    + Advanced proficiency in creative tools. A clear understanding of opportunities and restrictions of the tech and asset types and AI/brand best practices.

    + Proactively sources inspiration from a wide range of sources, effectively using found images, mocked-up imagery, and video to shape and support creative concepts. Refines and customizes ideas, integrating inspiration into original work that fits brand guidelines and platform needs.

    + Ability to articulate POV by showing creative thought process and rationale and understanding the audience. Takes opportunities to present work and/or best practices to other teams, departments, or org.

    + Cultivates stronger, more strategic relationships across teams, actively engaging with peers, legal, strategy, and brand stakeholders to align on objectives and drive results.

    + Successfully influences partners to embrace high-level creative that meets the project's goals, reflects user needs, and aligns with the brand.

    + Seeks creative feedback or ideas from partners/team; recognizes when other ideas will better serve the project/user.

    + Thinks critically to balance creativity and execution, making informed decisions independently while managing tight timelines and navigating ambiguity.

    + Leads multiple projects independently, effectively managing timelines, deliverables, and team expectations with minimal oversight.

    + Critically evaluates and questions high-level strategic decisions to suggest improvements or enhance the creative direction

    + Proactively embraces change, adjusting quickly to evolving requirements and managing transitions with minimal disruption.

    Qualifications and Requirements

    + Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Advertising, or a related field, or equivalent professional experience in content creation and art direction.

    + 5+ years of experience in art direction, content creation, or a related creative role.

    + A strong portfolio demonstrating expertise in art direction, digital/social content, brand storytelling, and creative leadership.

    + Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere.

    + Experience in directing and producing video and photo content for digital and social platforms such as TikTok, Instagram Reels, and Facebook.

    + Exceptional verbal and written communication skills, with the ability to articulate and present concepts effectively to diverse audiences.

    + Keen attention to detail and a passion for delivering high-quality, customer-centric work.

    + Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously.

    + A passion for creative problem-solving and pushing creative boundaries.

     

    Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.