• CMS SEO Analyst

    Bright Horizons (Newton, MA)


    Primary Purpose

     

    The Content Management Solutions (CMS) & Search Engine Optimization (SEO) Analyst will have a strong business acumen and a passion for optimizing digital product experiences, thrives in a fast-paced environment, and love solving complex problems. This role requires someone with a proven track record of uncovering SEO opportunities, implementing content management solutions, and delivering impactful results and will collaborate with cross-functional teams to enhance digital product user engagement and influence business growth.

     

    This hybrid role requires in-person work at our Newton, MA headquarters.

     

    Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

    Essential Functions/Responsibilities

    + **Research:** Conduct ongoing in-depth search engine optimization (SEO) keyword research to identify opportunities for organic site traffic growth, and stay up to date with the latest SEO trends, algorithm updates, and industry best practices

    + **Analysis & Reporting:** Analyze website performance using tools like Google Analytics, SEMrush, and Screaming Frog to understand impact of SEO keyword and technical strategies and execution. Monitor, prepare and regularly report on key SEO metrics, providing actionable insights to stakeholders.

    + **Optimization:** Optimize our websites for search engines to improve on-page elements such as meta tags, headers, and content for improved search visibility. Assist in the creation and optimization of content to align with SEO goals.

    + **Troubleshoot:** Act as primary point person to understand content authoring issues, assess and resolve.

    + **CMS Technician:** Primary point person to manage and maintain the content management system to ensure optimal performance and functionality. Implement and configure the CMS components, templates and workflows, collaborating with implement and configure CMS components, templates, and work with developers to integrate with other systems and platforms.

    + **Training:** Prepare and provide training and support to content editors and other users of the content management platform.

    + **Collaboration:** Work closely with product managers, developers, content creators, and marketers to ensure search engine optimization and content management system best practices are integrated into product development.

    Minimum Qualifications:

    + 3 years Proven experience in SEO, digital marketing, and web content management systems

    + Bachelor's Degree in Marketing, Computer Science, Information Technology, or a related field

    Preferred Qualifications:

    + Proven experience in Sitecore CMS preferred.

    + Strong analytical skills and proficiency in SEO tools (e.g., Google Analytics, SEMrush).

    + Excellent understanding of search engine algorithms and ranking factors.

    + Experience with website analytics, tracking, and reporting.

    + Proficiency in content management systems (preference for Sitecore CMS), including configuration, customization, and troubleshooting.

    + Strong communication and collaboration skills.

    + Ability to work independently and manage multiple projects simultaneously.

    + Detail-oriented with a passion for continuous learning and improvement.

    Benefits:

    Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

    + Medical, dental, and vision insurance

    + 401(k) retirement plan

    + Life insurance

    + Long-term and short-term disability insurance

    Life at Bright Horizons:

    Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. _Come build a brighter future with us_ .

     

    Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights (https://www.eeoc.gov/poster#:~:text=For%20printing%20/%20posting%20in%20the%20workplace) , Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .

     

    If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected] . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.