• Media Account Executive

    Woodward Communications, Inc. (Madison, WI)


    MEDIA ACCOUNT EXECUTIVE

    Job Details

    Job Location

     

    In Business - Madison, WI

    Position Type

    Full Time

    Education Level

    4 Year Degree

     

    Travel Percentage

     

    Up to 50%

     

    Job Shift

     

    Day

     

    Job Category

     

    Sales

    Description

    Supervisory Responsibilities:

    + People: None

    + Data: Digital, print, Magazine Manager CRM, internal company provided information.

    + Devices: Smart phone, laptop.

    Overall Responsibilities:

    The Media Account Executive is responsible for developing, selling, and executing customized marketing programs that utilize all available solutions across our platforms. The sales operating model and associated territories are organized and assigned by specific business or industry categories.

    Key Responsibilities :

    + Client Guidance: Assist internal and external clients within designated industry categories in defining vision, strategy, and infrastructure requirements to support their business objectives.

    + Custom Solutions: Develop tailored marketing solutions across multiple platforms based on client needs and objectives, ensuring campaign performance meets client expectations.

    + New Business Development: Actively prospect and develop new business within assigned categories.

    + Client Meetings: Schedule and conduct in-person and virtual meetings with current and prospective clients regularly.

    + Collaborative Appointments: When necessary, accompany the publisher or sales manager on client appointments.

    + Community Engagement: Actively engage with the local business community and attend industry-related events.

    + Creative Presentations: Produce and deliver creative and conceptually engaging presentations/media plans that demonstrate benefits as required.

    + Campaign Optimization: Use internal resources to monitor and optimize customized campaigns, maximizing delivery and revenue through consistent collaboration with customers.

    + Digital Reporting: Provide detailed digital audience reports and final campaign reports, including recommendations that promote analytics as a critical component of current and future campaigns.

    + Industry Awareness: Stay current with local business, industry, and media trends.

    + Additional Duties: Perform other duties as assigned.

    Qualifications

    Behavior: Positive, motivated, disciplined individual who is a self-starter, adapts quickly to change and works well with people. Efficient time management, prioritizing important tasks; avoids procrastination; showing strong attention to detail and meeting deadlines. Displays Great Game of Business teamwork, transparency and accountability. Maintain a valid driver’s license and adequate automobile insurance.

     

    Skills: Expertise in multiple print and digital media assets, including social media. Exemplary written and communication skills. Ability to understand and utilize digital analytics to educate clients, account executives, and leadership teams in a clear and concise manner. Collaborates well with others; presents a polished and professional image of the company in public. Preserves confidentiality of customers, advertisers, and the company.

     

    Knowledge: College degree and/or equivalent successful career track with a minimum of three years’ experience. Direct experience in media OR associated industry experience aligned with our media business coverage and clientele. Proficiency in Google Business Suite. Experience with various Customer Management Systems.