• Salesforce Marketing Cloud Administrator

    Martin's Point Health Care (Portland, ME)


    Join Martin's Point Health Care - an innovative, not-for-profit health care organization offering care and coverage to the people of Maine and beyond. As a joined force of "people caring for people," Martin's Point employees are on a mission to transform our health care system while creating a healthier community. Martin's Point employees enjoy an organizational culture of trust and respect, where our values - taking care of ourselves and others, continuous learning, helping each other, and having fun - are brought to life every day. Join us and find out for yourself why Martin's Point has been certified as a "Great Place to Work" since 2015.

    Position Summary

    The Salesforce Marketing Cloud Administrator is responsible for overseeing and optimizing the functionality of the Salesforce Marketing Cloud at Martin’s Point. This position plays a pivotal role in facilitating personalized customer experiences for Martin’s Point health plan members and patients and contributes to the organization’s overall growth.

    Job Description

    Key Outcomes:

    + Configures and administers the platform to meet the organization’s marketing needs. This involves creating and managing user accounts, permissions, and roles; setting up data extensions; creating automation workflows; and customizing the platform’s settings to align with business requirements.

    + Trains end-users on the platform’s features and capabilities by conducting workshops or webinars, creating training materials, and documenting best practices and guidelines.

    + Manages and organizes the data within the Marketing Cloud, including, but not limited to, importing and cleansing data, segmenting data, ensuring data integrity and compliance with relevant privacy regulations.

    + Collaborates with Marketing Managers to formulate marketing strategies and build campaigns using email marketing, social media advertising, mobile messaging, and other relevant channels.

    + Monitors and analyzes campaign performance and provides actionable insights. Identifies trends and opportunities for improvements.

    + Provides technical support and troubleshoots issues, including investigating and resolving data discrepancies, monitoring system performance, addressing code-related issues, and coordinating with IT teams and Salesforce support teams.

    Education/Experience:

    + Bachelor’s Degree or equivalent combination of relevant education and experience.

    + 5 + years of experience with Salesforce Marketing Cloud, including deep understanding of its platform, various components, and integration capabilities.

    + Experience using HTML, CSS, SQL AND AMPscript.

    Required License(s) and/or Certification(s):

    + Salesforce Marketing Cloud certification

    Skills/Knowledge/Competencies (Behaviors):

    + Deep understanding of integrations with other systems and platforms, customer relationship management (CRM) systems, data warehouses, and external APIs

    + Demonstrates an understanding of and alignment with Martin’s Point Values

    + Continuous Learner, committed to staying updated with the latest trends, features, and industry best practices.

    + Proficiency in data management and segmentation

    + Ability to interpret and scope business and customer requirements and translate technical concepts into non-technical terms

    + Self-motivated, detail-oriented and organized

    + Excellent verbal and written communication skills.

    + Able to work independently and as part of a team in a varied, fast paced environment

    + Strong problem-solving skills and a strategic mindset.

     

    We are an equal opportunity/affirmative action employer.

     

    Do you have a question about careers at Martin’s Point Health Care? Contact us at: [email protected]