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Paid SEM Team Lead

Department: US Digital

Position’s mission :

Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s

digital campaigns with a focus on Paid Search campaigns on SEM platforms.

Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.

This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.

What you’ll do:

+ Perform daily management of paid search campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.

+ Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities

+ Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently

+ Help guide creative based on performance and results if required

+ Monitor and proactively optimize on-going campaigns for various clients

+ Assign work to your team of traffickers or junior campaign managers.

+ Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.

+ Keep up with the latest innovations in paid search tactics and features

+ Ensure all deliverables meet our service level agreements

Requirements

Minimum education level required:

Secondary X        University X        Postgraduate        Others  (student)

Skills

+ Bachelor degree / Student in marketing, business or equivalent work experience.

+ Fluency in English is required.

+ 2-4 years of PPC/Paid Search experience.

+ Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.

+ Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans, Matchcraft and Google Analytics.

+ Comfortable communicating with Account Management Team, Sales Team and Client.

+ Facebook Blueprint Certification and Google Ads certification a plus.

+ Exhibit strong attention to detail and comprehensive follow through

+ Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities

+ Work efficiently, are dependable and have an entrepreneurial spirit.

+ Team player who helps contribute wherever needed

+ Ability to thrive in fast paced, dynamic environment

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