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Drive Market Intelligence: Conduct comprehensive market research, competitive analysis, and customer segmentation to inform product positioning, refine go-to-market strategies, and maximize brand relevance.

Develop Product Narratives: Craft and refine product positioning and messaging across all touchpoints, including packaging, sales presentations, and online content, ensuring a consistent and engaging brand story. Execute go-to-market launches for new solutions, products, and feature releases.

Collaborate on Go-to-Market Execution: Partner with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, achieving business objectives through innovation and collaboration.

Provide Product Marketing Expertise: Act as a product marketing advisor for internal and external communications, including training, sales pitches, industry events, media engagements, and influencer collaborations.

Enable Sales through Collateral Development: Collaborate with product, sales, and marketing teams to develop relevant collateral that supports the entire sales process.

Champion Marketing Innovation: Stay informed about industry trends, emerging technologies, and growth marketing best practices. Lead initiatives to integrate cutting-edge strategies into marketing operations.

Qualifications:

Education: Bachelor's degree in marketing, engineering, or a related field required.

Technical Proficiency: Strong technical understanding of products and solutions, with the ability to translate technical features into partner and business benefits.

Experience: 5+ years of progressive product marketing experience, with a proven track record in the business video surveillance or related technology sector.

Industry Knowledge: Strong understanding of the business video surveillance industry, including solution applications and customer pain points.

Communication Skills: Excellent written and verbal communication skills, including experience with product presentations, video showcases, training, and industry interviews.

Adaptability and Project Management: Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality.

Skills: Core Marketing Skills:

Product Marketing Strategy: Developing and executing go-to-market strategies.

Market Research & Analysis: Conducting market research, competitive analysis, and customer segmentation.

Product Positioning & Messaging: Crafting product positioning and messaging across various channels.

Go-to-Market Execution: Planning and executing product launches.

Content Creation: Developing marketing collateral, sales presentations, and online content.

Growth Marketing: Understanding and implementing growth marketing strategies.

Brand Relevance: Maintaining and maximizing brand relevance.

Technical & Industry Skills:

Video Surveillance Industry Knowledge: Understanding of video surveillance solutions, applications, and pain points.

Technical Product Understanding: Ability to understand and translate technical features into business benefits.

Communication & Collaboration Skills:

Written & Verbal Communication: Excellent communication skills for presentations, training, and media engagements.

Cross-Functional Collaboration: Ability to work effectively with product, sales, and marketing teams.

Relationship Management: Ability to work with external agencies and strategic partners.

Influencer Collaboration: experience with influencer collaboration is a benefit.

Business & Management Skills:

Project Management: Ability to manage multiple projects simultaneously.

Strategic Thinking: Ability to align marketing initiatives with business objectives.

Results-Oriented: Focus on driving demand and increasing market penetration.

Adaptability: Ability to thrive in a fast-paced environment.

JOBID: 1086374 #LI-CELLA#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.