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Field Sales, District Manager - Jo Malone London…
- The Estee Lauder Companies (Washington, DC)
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Description
The District Manager is responsible for leading retail sales for the brand(s) in North America for their specific geographical region and achieving sales and profitability targets as well as brand KPI targets (e.g. Net Promoter Score, data capture, mix of business) and operational effectiveness (eg. scheduling / productivity, inventory etc), while building brand equity and culture. They will lead 10-15 Store Managers, building strong teams and ensuring executional and operational effectiveness to drive performance. They will oversee the consistent delivery of superior customer experience and execution of seasonal brand plans, promotional calendars, and events that will drive enthusiasm and engagement with the consumer, to grow market share for the FSS within the nuances of their markets, consumer trends and business. They will build a can do / winning culture and encourage entrepreneurship from the teams. They will lead all aspects of running a store team, including hiring, coaching, discipline and motivation of direct reports and point of sale staffs in their region; scheduling of teams and ensuring appropriate levels of education and training and oversee the operational efficiency of the stores eg. Inventory, stock takes, repairs and maintenance etc. They will provide insights on feedback on performance and support required.
Qualifications
• 5+ years’ experience managing retail stores in luxury / specialty business preferably Beauty industry.
• Strong sales leadership experience with proven results in driving sales growth and results, by territory and by door.
• Understanding of the critical levers to drive retail performance eg. superior customer experience, retail talent/culture, operational effectiveness.
• Able to lead and motivate a team and establish clear performance expectations.
• Ability to attract top talent and proven ability to coach and develop teams.
• Understanding of the retail market and current beauty trends, and appreciation of brand products and attributes that drive consumer purchasing behavior.
• Ability to see problems and develop action plans to get past them (inventory/stock issues, staff performance, turnover, logistical issues related to events, etc.)
• Ability to work in a fast-paced collaborative environment with multi-unit management skills.
• Availability to work key business hours including weekends, events and morning meetings.
• Must have a valid driver’s license to operate ELC Fleet vehicle.
Job Responsibilities
Drive Sales and Productivity Targets and Ensure Operational Effectiveness: 55% of time
• Lead Store Teams by ensuring sharp focus on superior customer experience and executional and operational effectiveness to achieve sales growth and productivity targets, with clear business plans and KPIs in place for each store. Achieves targeted sales, productivity, brand and operational targets by ensuring the effective implementation of FSS initiatives in their district eg. Appropriate scheduling, training, Marketing campaigns, events, inventory management etc.
• Ensures the relentless follow up of KPIs to deliver sales, profit, brand measures (e.g. NPS, data capture, MOB) and operational KPIs (productivity, shrink etc) Ensure stores effectively using COEs in order to better support and enable focus on consumer (eg. Repairs and maintenance requests etc.) Maintain a consumer-centric service focus amongst all stores in the region. Educate field teams to create brand’s service experience for consumers. Maintains sales volume and product mix by adding regional relevance to local education and marketing strategies without compromising brand equity—stays current with consumer needs, changing trends, market segment, economic indicators, and competitors.
• Identify development opportunities and deliver relevant training to cultivate talent and produce high-performing teams that exceed sales objectives. Drive digital outreach, enabling select staff members to become digital ambassadors. Directs and supports the consistent implementation of Brand and ELC company initiatives.
Develop Staff: 30% of time
• Provide direction to Store Managers ensuring corporate objectives are communicated and met. Lead staff by recruiting, selecting, orienting, developing and appraising performance; build networking opportunities to develop a talent pipeline for the district. Build a consumer-oriented entrepreneurial team that is knowledgeable on brand service expectations, ensuring appropriate education and training plans in place. Develop the talent and capabilities through accompanying store visits, on the floor coaching, regular management meetings (eg. Weekly calls) and one-on-ones to help others strive for excellence and reach their highest level of contribution.
• Ensure appropriate training in place to deliver superior customer experience, brand messaging and relevant services, consistently from the teams. Champion of brand field culture and protection of brand equity at the point of sale. Constant elevation of the execution and skills of the team. Manage Performance Management process, delivering reviews for Store Managers and reviewing and approving Store Manager Performance reviews for their staff, utilizing performance scorecards/metrics and feedback. Cascades sales, education and market strategies to field and stores to align and engage teams in the vision. Partner with Human Resources to ensure top talent development and succession planning.
Collaborate with support teams and constantly provide feedback: 15% of time
• Cultivate local knowledge from the field, customer feedback, and competitor activity to provide insight for the needs of the FSS channel. Ensure the effective implementation of corporate initiatives eg. Retail planning, operations, marketing, events, merchandising etc. Work with Retail operations on the effective execution of new store openings, renovations, relocations and closures. Identify and feedback operational opportunities and / or pain points.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].
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