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What you'll bring to the team

Join a Global Force in Immersive Entertainment

At Merlin Entertainments, we’re on a mission to deliver unforgettable experiences to millions of guests across our world-renowned attractions. From LEGOLAND® to SEA LIFE, Madame Tussauds to The London Eye, we bring magic to life every day. Now, we’re looking for a visionary **Ecommerce Director** to shape and lead our digital future in North America.

Your Role at Merlin

As the **Ecommerce Director, North America** , you’ll define and lead the regional ecommerce strategy across all of Merlin’s NA digital platforms—including websites, booking systems, apps, and hotels. You’ll be at the forefront of driving revenue growth by enhancing the online customer journey, optimizing trading performance, and delivering a best-in-class digital experience.

This role will collaborate closely with senior leaders in operations, marketing, revenue management, and digital strategy, playing a pivotal role in delivering commercial excellence and continuous digital innovation.

What You’ll Be Doing

+ **Strategic Leadership:** Own and execute a bold ecommerce strategy across North America, driving growth across ticketing, hotel bookings, and product offerings.

+ **Commercial Trading:** Establish data-driven ecommerce trading frameworks, set KPIs, and maximize sales through high-impact campaigns, promotions, and price optimization.

+ **Performance Excellence:** Lead weekly performance reviews with senior leadership, delivering actionable insights and optimizations to accelerate growth.

+ **Customer-Centric Design:** Enhance the digital customer experience, focusing on high-converting, seamless, and engaging user journeys.

+ **CRO & Testing:** Build a robust conversion rate optimization program in partnership with global leads—run tests, learn, iterate, and win.

+ **Digital Transformation:** Drive the delivery of a new integrated booking journey with the Digital & Data team, keeping the guest experience front and center.

+ **Budget Oversight:** Manage and optimize the ecommerce budget with a strong focus on ROI, while cultivating productive relationships with key partners.

+ **Cross-Functional Collaboration:** Work hand-in-hand with content, digital marketing, and regional teams to tailor strategies to local markets and consumer behavior.

+ **Innovation & Growth:** Be a digital trailblazer—stay ahead of trends and bring fresh, bold ideas to the table to keep our ecommerce platforms ahead of the curve.

+ **Inspiring Leadership:** Lead and grow a high-performing team that thrives on creativity, accountability, and excellence.

Who You’ll Work With

+ **Global Marketing:** To bring omni-channel campaigns to life across our platforms.

+ **Content & Digital Teams:** To align messaging, performance goals, and UX strategy.

+ **Revenue Management:** To deliver dynamic pricing and promotion calendars.

+ **Digital & Data:** To shape future technology needs based on performance and guest behavior.

Qualifications & Experience

What We’re Looking For

+ **10+ years’** experience in digital marketing or ecommerce, including **4+ years in a senior leadership role** .

+ Proven success driving revenue through digital platforms—experience in travel, entertainment, or hospitality is a plus.

+ Expert in data analytics, CRO, and digital performance tools (Google Analytics, Optimizely, VWO, Hotjar, etc.).

+ Strong budget and performance management capabilities.

+ Passionate about user experience, digital innovation, and customer-centric design.

+ Strategic thinker, excellent communicator, and a natural collaborator across functions.

Leadership at Merlin Means:

+ **Soulfully Curious:** You ask questions, embrace new ideas, and always seek to grow.

+ **Results Focused:** You take accountability, set clear goals, and drive towards excellence.

+ **Extraordinary Teammate:** You uplift others, share success, and work collaboratively.

+ **Develops People:** You invest in growth—your own and your team's.

Benefits

Your Adventure Awaits! 🌟🌍

At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary. Get ready for a ride of a lifetime as we unveil the extraordinary perks waiting for you!

• Your Benefits Odyssey Begins Here:

• **Competitive Salary:**

+ Brace yourself for a salary that not only recognizes your talents but propels you to new heights.

•️ **Generous PTO:**

+ Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate.

•‍⚕️ **Affordable Health Plans:**

+ Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being.

• **Global Access Pass:**

+ Picture this – free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder.

•️ **Secure Your Future:**

+ Safeguard your legacy with company-paid life insurance – because we care about your peace of mind.

• **401(k) Matching Plan:**

+ Your financial goals are important. Benefit from our 401(k) matching plan to help you build a secure future.

• **Continued Growth:**

+ Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey.

•‍👩‍👧‍👦 **Family and Friends Fun:**

+ Your loved ones are part of the adventure! Share the joy with family and friends as they too enjoy free entry to our magical attractions.

_If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at [email protected] and one of the team will get back to you as soon as possible._

Pay Range

From USD $125,000.00/Yr.

Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/7649/ecommerce-director-north-america/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)

Connect With Us!

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

**Location (Country-State-City)** _US-FL-Orlando_

**Job ID** _2025-7649_

**Employment Type** _Full-Time_

**Offer/Contract Type** _At Will (US Only)_

**Location Name** _USA_