"Alerted.org

Marketing Automation Specialist

Job Description:

Are you someone who loves building clean, effective email marketing automation workflows that help marketers deliver the right message at the right time? At Sage, our Marketing Automation Specialists turn strategy into action—translating campaign strategy into targeted, high-performing automated programs.

This is a focused, technically hands-on execution role—you won’t be creating campaign strategy or content. You’ll work closely with Campaign Managers, using their assets and audience plans to build automated emails, landing pages, gated forms, and lead workflows that support the customer journey. You’ll also analyze performance data from your automation builds to identify workflow issues and advise on improvements. You’ll thrive here if you’re not just technically sharp, but also a thoughtful collaborator. You’ll help Campaign Managers shape their ideas into executable workflows—advising on what’s possible, setting realistic expectations, and building trust with your stakeholders through consistency and attention to detail. If you enjoy learning, navigating grey areas, and having real conversations (not just managing tickets), this is your role.

Minimum Qualifications:

• 4 years of experience in email marketing and marketing automation

• Hands-on experience with a marketing automation platform (e.g., Eloqua, Marketo, HubSpot, or similar)

• Strong understanding of data flow in marketing automation, including building nurture campaigns and executing segmentation and personalization within the MAP

•Experience analyzing campaign performance within a MAP, with the ability to speak to measurement criteria (e.g., deliverability, conversions, drop-offs) and how insights inform future workflows

• Basic HTML and CSS skills for navigating and making light adjustments to existing email templates—this role does not involve coding emails from scratch

• Effective communication skills, with the ability to clearly articulate your experience, ideas, and approach when collaborating with others or walking through your work

• Detail-oriented and organized, with the ability to manage multiple priorities and collaborate across teams.

Why Sage? What’s in it for you?

Sage helps small and mid-sized businesses succeed with AI-powered accounting and financial management software. Knowing that over 6 million customers around the world rely on our solutions motivates us to keep innovating so they can keep growing. Our AI product, Sage Copilot, is just one example:https://www.sage.com/en-us/sage-copilot/

At Sage, you’ll be part of a stable global SaaS company with products voted #1 in customer satisfaction 10 years in a row. You’ll work alongside collaborative, diverse teams who value bold thinking, human connection, and work that makes an impact. We’re guided by our values: Human, Trust, Bold, and Simplify—and we give back through the Sage Foundation, offering all colleagues 40 paid volunteer hours per year to support their communities.

Key Responsibilities:

Key Responsibilities:

• Build and execute automated marketing workflows using a marketing automation platform (we use Eloqua), including email journeys, landing pages, and forms—primarily using existing templates

• Implement A/B testing, personalization, and dynamic content to support engagement goals set by Campaign Managers

• Manage both one-off and always-on campaigns using complex workflow logic and data-driven triggers

• Configure and maintain lead flow between the marketing automation platform and Salesforce, ensuring accuracy and compliance (e.g., CCPA)

• Create and update campaign landing pages in Sitecore, integrate gated content forms, and set up webinar automation using tools like GoToWebinar

• Troubleshoot and refine automation workflows to ensure accurate delivery, timing, and segmentation

• Analyze campaign performance within the MAP, using metrics like deliverability, conversion rates, and workflow drop-offs to identify issues and recommend improvements to future automations

• Partner with Campaign Managers to advise on automation flow design based on campaign goals—offering input on how to technically implement segmentation within the MAP, structure nurture journeys, and share performance insights

Perks? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date

• Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)

• 5 days paid yearly to volunteer (through Sage Foundation)

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

What is it like to work at Sage?

Video:https://www.youtube.com/watch?v=h1-vs3zIpnc

#LI-CH1

Function:

Performance Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.