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  • Sales Manager - Events and Partnerships

    Topgolf (Waco, TX)



    Apply Now

    Base salary starting at $55000, with an uncapped commission potential. Position also includes a merit plan, full benefits, 401K with company match, and a lucrative PTO package!

     

    What You'll Do

     

    Come Play With Us! The Manager of Sales and Community Engagement (MSCE) will be responsible to

     

    recruit, coach, mentor and lead our marketing and sales departments. The MSCE is

     

    responsible for selling the exciting experience of Topgolf through contracted events.

    The MSCE will collaborate with Operations and Culinary teams to ensure flawless event

    execution. The MSCE is responsible for delivering outstanding guest service throughout

    all stages of the sales process including ongoing post-event follow-up to ensure repeat

    business and referrals. The MSCE is also expected to foster new client opportunities via

     

    outbound efforts and networking in the community to drive sales. The MSCE will be

     

    responsible for overseeing the marketing team and help bringing national marketing

     

    campaigns to life at a local level and executing a local marketing plan specific to their

     

    area that drives visits to the venue.

    How You’ll Do It:

    • Recruit, hire, and train the marketing team to conduct outreach (guerilla and paid activations),

    host in-venue programming, and best represent the Topgolf brand to consumers

    • Mentor, coach and motivate the sales and marketing team to exceed the monthly (period),

    quarterly and annual goals

    • Lead and document bi-weekly 1-on-1’s with each team member managed directly

    • Manage marketing and sales teams’ weekly schedules

    • Participate in staff meetings at the venue and bi-weekly 1-on-1’s with venue General Manager

    (GM)

    • Conduct market analysis and devise strategies for generating new business

    • Monitor Key Performance Indicators (KPI’s) using reports and dashboards to ensure standards

    and targets are being meet or exceeded

    • Perform revenue forecasts, win/loss reports and period recaps that illustrate overall

    performance against quotas for venue GM and Regional Sales and Marketing Leadership

    • Assist the National Events team to service all events booked by National Events Account

    Managers

    • Foster a sales culture/environment focused on continual improvement and exceeding targets

    with leader boards, competitions and statistics

    • Provide leadership on the day-to-day event operations, while maintaining focus on the

    company’s established standards and expectations

    • Verify and approve all completed Event close outs, resolve any discrepancies and coach

    appropriately

    • Manage annual Sales & Marketing budgets

    • Oversee requests, ordering and inventory control of all event enhancements such as Topgolf memorabilia or other special-order items for event clients

    • Conduct regular Event Catering & Ops Meetings (a.k.a. Banquet Event Order – BEO Meetings)

    with representatives from the venue’s Culinary and Operations Team

    • Engage in forums such as Workplace, Regional Sales and Marketing Leadership 1-on-1 Calls

    • Know the local market! Where people go, when they go, latest offers and promotions of

    competitors (social media, key groups to follow, network participation)

    • Identifying, securing and managing onsite setup and activation of local outreach events

     

    (festivals, 5Ks, expos, golf tournaments), including scheduling and leading in-house Marketing

    Champions, to generate leads and drive visits to venue

    • Tracking results of all local activations and making recommendations for future activity (KPI’s,

    budgets/financial returns, ROI)

    • Generating ideas for your venue that are on-brand and approved by venue GM and Regional

    Sales and Marketing Leadership, plan accordingly and track results of said activity

    • Activating and managing venue implementation and activation of corporate secured

    partnerships

    • Ensuring all materials on display in venue comply with brand standards (timely/updated/in

    good shape) – replace as needed by printing corporate provided materials locally

    • Maintaining the stock/version of promotional items (hand out items, promo cards, tents,

     

    banners, games, posters, brochures, etc.)

     

    • Monitoring review platforms regularly such as Yelp, TripAdvisor and Google; reporting

    trends/concerns and sharing key feedback with venue management team

    • Reviewing, evaluating and if aligned to our brand (meets our criteria), fulfilling requests for

    donations/sponsorships of local sports teams, charities or schools

    • Coordinating and tracking local volunteer efforts, promoting these opportunities with venue

     

    associates to garner volunteers

    What We Are Looking For:

    • Minimum 3+ years current sales experience, preferable in hospitality, restaurant or

    entertainment venue focused on event/ticket sales

    • 3+ years current B2B and/or B2C sales team management experience to include entry and mid

     

    experience levels preferred.

     

    • Bachelors Degree in Business Administration, Sport Management, or Sales/Marketing

     

    preferred. Will also consider applicants with relevant work history

     

    • Ability to communicate effectively with new guests, return guests, co-workers and

    management

    • Strong computer skills, particularly with Excel, Word, PowerPoint and CRM Applications

    • Exceptional written and verbal communication skills; comfortable with public speaking

    • Excellent presentation skills, time management and organization skills

    • Ability to excel and multitask in a fast-paced environment

    • Knowledge of local area business and existing client database

    ADA

    The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

    EEO Statement

    Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

     

    Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

     

    Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

     

    Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

     


    Apply Now



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