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The Senior Brand Manager, Innovation will play a critical role in supporting the growth of Wells’ existing portfolio of brands, as well as shaping a long-term innovation strategy that involves commercializing new brands to our category. It is the responsibility of the Senior Brand Manager to facilitate a company of experts in creating and commercializing disruptive, differentiated new products that will lead the growth of the company. This role requires more than a traditional understanding of consumer insights, brand marketing and product development as it necessitates an expert leader of the full innovation process. It is crucial that this leader have a deep understanding of how to combine disparate consumer data points and derive meaningful insights that lead to breakthrough ideas. The Senior Brand Manager will also have expertise in working with speed and agility with all cross-functional team partners, especially R&D and operations, to bring a commercial focus to yield much more than big ideas, but successful in-market innovation. The Senior Brand Manager will report to the Marketing Director, Innovation.

Responsibilities Include:

+ Innovation strategy: partner with brand and channel leaders to identify the role innovation plays in helping each meet its long-term growth goals

+ Consumer insights: understand methods of research (both qualitative and quantitative) and immersion that result in clear, actionable consumer insights

+ Empathy: own a deep understanding of the consumer situations, challenges and motivations that shape our core consumer’s behavior

+ Creativity: lead ideations, develop concepts and work with design agencies on packaging structure and design

+ Product development: partner with R&D, procurement, and operations to develop differentiated products that can be efficiently manufactured

+ Strategic communication: make recommendations to bring vision, analytical rigor and focus to guide decisions and prioritization

+ Marketing partnership: collaborate with brand team members to develop packaging creative, sales materials and to guide consumer communication

+ Sales partnership: participate in buyer meetings and the development of channel-led innovation opportunities

+ Team/project management: develop clear strategies, define project scope, timelines and business cases, and lead cross-functional teams to successfully create and execute winning innovation

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com .

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) .

**Requisition ID** : 2208010