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Job Family: Software Req ID: 460045

Siemens EDA is a global technology leader in Electronic Design Automation software. Our software tools enable companies around the world to develop highly innovative electronic products faster and more cost-effectively. Our customers use our tools to push the boundaries of technology and physics to deliver better products in the increasingly complex world of chip, board, and system design.

The Electronics Board Systems Group

The Electronic Board Systems Group (EBS) of Siemens EDA provides software solutions for engineering, simulating, designing, manufacturing and managing data for Printed Circuit Board (PCB) development. PCBs mechanically and electrically connect electrical components and are found in virtually all electronic products and systems. In 2022, the total market for PCB software solutions was more than $1.5 billion, of which Siemens had the largest worldwide market-share. Siemens PCB enterprise software spans the needs from individual users through global companies with the broadest product portfolio available in the market today. Siemens EDA has long been recognized as the innovation leader in PCB software solutions that cover the entire development process. The world’s leading electronic companies count on Siemens’ PCB design tools to meet the challenge of increasing product complexity while meeting aggressive business targets.

The Opportunity : HyperLynx Product Marketing

The EBS business unit is seeking a Product Marketing Manager for the HyperLynx product line. HyperLnyx products include solutions for signal integrity analysis, power analysis, advanced field solvers and analog/mixed-signal simulation.

The successful candidate would be able to identify market trends, opportunities, leverage key themes and customer needs in the signal/power integrity and simulation segment into marketing programs, sales materials, and field marketing campaigns.

With a strong focus on cross-functional collaboration and creating sophisticated marketing programs in a complex, ever-changing global market landscape, the successful candidate will make a material difference to revenue within the business unit.

Key Responsibilities

+ Identify market trends, opportunities, and competitive threats to shape product and go-to-market strategies that maximize corporate revenue.

+ Define key product messages, positioning, and branding strategies to enhance market perception and adoption.

+ Leverage key industry themes and customer needs to create impactful marketing programs, sales materials, and field marketing campaigns.

+ Develop and execute brand and segment strategies that align with divisional initiatives and corporate goals.

+ Drive marketing programs that establish Siemens EDA and HyperLynx as industry thought leaders.

+ Support product launches, ensuring the successful adoption and continued growth of HyperLynx in the market.

+ Collaborate with Market Development and Product Strategy & Technology teams to develop and refine messaging, pricing, packaging, and promotional plans.

+ Work closely with market development and sales teams to craft compelling messaging for new solutions, product releases, and marketing campaigns.

+ Monitor and analyze market trends and competitive intelligence to inform strategic decision-making.

+ Develop and execute event strategies for key trade shows, industry conferences, and customer events to enhance brand visibility and lead generation.

Job Qualifications

+ Bachelor’s degree in electrical engineering or a related field (Master degree preferred).

+ 5+ years of experience in product marketing, product management, or a related role within the electronics industry, printed circuit board or IC design.

+ An understanding of the principles associated with signal integrity, power integrity, and high-speed electronics.

+ Strong communication and storytelling skills with the ability to translate technical features into value propositions.

+ Proven ability to develop and execute marketing campaigns.

+ Experience working cross-functionally with sales, product management, and business development teams.

+ Strong analytical and problem-solving skills with the ability to interpret market data and customer insights.

+ Ability to travel as needed for industry events, conferences, and customer engagements.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday

The salary range for this position is $ 105,100 to $ 189,200 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).

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Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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