• Walmart Advertising Specialist

    Vendo (Los Angeles, CA)


    WALMART ADVERTISING SPECIALIST

    // WHO YOU ARE //

    You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

    // DAY-TO-DAY //

    + Plan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously.

    + Full understanding and execution of paid search and social advertising

    + Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.

    + Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.

    + Create and analyze campaign performance reports to inform relevant teams.

    + Prepare research and insights to inform ongoing media recommendations.

    + Manage budget allocations and bid parameters to deliver most efficient results.

    + Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.

    + Constantly learn and experiment new effective bidding, ad placement, and management techniques.

    + Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.

    + Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.

    + Participate in budget allocation for different channels and platforms.

    // WHAT YOU BRING //

    + Experience in digital advertising, including paid search and social

    + A track record in driving success in any or all of the following platforms: Walmart, Instacart, Amazon.

    + Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.

    + Excellent organization, tactical, analytical/data management, Excel, and communication skills.

     

    Job Type: Full-time

     

    #BI-Remote

     

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