• Email Lead Generation Specialist

    Motion Recruitment Partners (Birmingham, AL)


    Email Lead Generation Specialist

     

    Birmingham, Alabama

     

    Open to Remote

     

    Contract

     

    $35/hr - $40/hr

     

    We are seeking a highly experienced professional with a strong background in Email, Paid, and Lead Generation Marketing, as well as CRM expertise. The ideal candidate will have a proven track record in using Klaviyo to craft effective email lead generation campaigns that drive clicks and conversions, with extensive experience in drip campaigns. Familiarity with lead scoring is a plus. A background in CRM, particularly with Dynamics 365, is highly preferred. This role does not require expertise in Google paid ads or generalist marketing skills. The primary focus will be on creating targeted email strategies that generate high-quality leads and effectively nurture them through the sales funnel.

     

    This position has the potential to convert to a full-time employee and is open to remote candidates.

     

    Contract Duration: 6 months plus

    Required Skills & Experience

    + Klaviyo

    + MS Office Suite

    + CRM and CMS experience

    Desired Skills & Experience

    + MS Dynamics is a plus

    + Bachelor Degree

    + 5+ years experience

    + Load leading into the CMS

     

    What You Will Be Doing

    Daily Responsibilities

    + Develop, implement, and optimize email lead generation campaigns to drive engagement and conversions.

    + Create and manage drip campaigns to nurture leads through the sales funnel.

    + Design and execute targeted email marketing strategies to generate high-quality leads.

    + Monitor and analyze campaign performance, making data-driven adjustments to improve results.

    + Collaborate with sales and marketing teams to align email campaigns with overall lead generation strategies.

    + Leverage CRM tools (preferably Dynamics 365) to manage and segment leads effectively.

    + Score and prioritize leads to optimize follow-up and conversion efforts.

    You will receive the following benefits:

    + Medical Insurance - Four medical plans to choose from for you and your family

    + Dental & Orthodontia Benefits

    + Vision Benefits

    + Health Savings Account (HSA)

    + Health and Dependent Care Flexible Spending Accounts

    + Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance

    + Hospital Indemnity Insurance

    + 401(k) including match with pre and post-tax options

    + Paid Sick Time Leave

    + Legal and Identity Protection Plans

    + Pre-tax Commuter Benefit

    + 529 College Saver Plan

     

    Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.

     

    **Posted by:** Jessica Eisenberg

    Specialization:

    + Marketing / Advertising