"Alerted.org

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

As a Chief of Staff, reporting to IBM’s Chief Marketing Officer (CMO), you will play a pivotal role in driving strategic initiatives, improving operational efficiency, and fostering a culture of innovation and collaboration within the marketing organization. This highly visible and collaborative role is crucial to the overall success of the Marketing organization.

Some of your responsibilities may include:

Strategic Planning & Operations

• Collaborate with the CMO to develop and implement marketing strategy, aligning with business objectives and company goals

• Conduct market research and analysis to inform marketing decisions and optimize campaign performance

• Ensure seamless day-to-day operations of marketing campaigns and team, including budgeting, resource allocation, and project coordination

Innovation and Optimization

• Identify areas for innovation and process improvement within the marketing organization

• Develop and implement initiatives to drive innovation, including pilot programs and proof-of-concept projects

• Foster a culture of experimentation and continuous improvement within the marketing team

Communication and Collaboration

• Serve as a liaison between the CMO and other departments, ensuring clear communication and alignment on marketing initiatives

• Develop and maintain relationships with key external partners, vendors, and internal stakeholders, including cross-functional teams and senior leadership

• Design, create, and deploy content that engages, informs, and inspires IBMers and stakeholders to focus their efforts in support of the shared business goals

Performance Management

• Develop and track key performance indicators (KPIs) to measure marketing effectiveness

• Analyze data and market trends to inform marketing decisions and optimize campaign performance

• Identify areas for improvement and develop strategies to address gaps in performance

Required technical and professional expertise

• 5+ years of experience in a marketing leadership role, with a proven track record of success in driving strategic initiatives and improving operational efficiency

• Proven experience working closely with senior leadership, including CEOs, CMOs, and other C-level executives

• Strong analytical and problem-solving skills, with the ability to analyze complex data and develop insights-driven recommendations

• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders

• Experience with marketing automation platforms, data analytics tools, and project management software

Preferred technical and professional experience

• Experience with marketing strategy development and execution

• Familiarity with marketing automation platforms, such as Marketo or Pardot

• Experience with data analysis and reporting tools, such as Google Analytics or Tableau

• Certification in marketing or a related field, such as HubSpot or Google Analytics

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.