• Art Director (Experiential Event)

    Robert Half The Creative Group (Palo Alto, CA)


    Description

    Our B2B Tech client is looking for a Principal Art Director in the Bay Area, California for their annual event in September. The role is contract 40hr/wk, 5 months. The ideal candidate will possess an outstanding blend of creativity, critical thinking, and an innovative approach to deliver creative solutions that resonate with our audience and support our brand objectives.

    Responsibilities

    + Develop and implement creative strategies for their annual event, maximizing the platform and other tools to improve engagement and success.

    + Partner with producer, internal creative and agency teams to conceptualize and implement innovative experiential activations.

    + Translate broad and conceptual ideas and turn them into engaging experiences.

    + Provide art direction and design guidance for event signage and wayfinding, production design, lighting and audiovisual elements, interactive displays and activations, collateral and promotional materials.

    + Lead brainstorming sessions and give innovative ideas to event themes, formats, and activations.

    + Develop a deep understanding of the attendee journey, mapping out key touchpoints and interactions.

    + Design event experiences that are engaging, illuminating, and memorable, catering to the specific needs and interests of target audiences.

    + Consider accessibility and inclusivity in all planning.

    + Work closely with Events & Executive Engagement and Product Marketing teams to ensure alignment with overall event objectives and brand guidelines.

    + Expertly present and pitch creative concepts to team members, effectively communicating their value and strategic alignment.

    + Engage in active and productive conversations with collaborators, addressing feedback and ensuring creative vision is understood and respected.

    + Act as a brand ambassador, ensuring all event creative outputs are consistent with brand voice, style guidelines, and visual identity.

    + Collaborate with external vendors, agencies, and production teams to source and handle resources critical for event execution.

    + Identify areas for improvement and implement strategies to optimize future event experiences.

    + Partner with other teams to scale creative production and streamline processes.

    Requirements

    + 10+ years of experience in experiential design within a creative team environment.

    + Ability to develop and implement successful creative strategies.

    + Strong presentation skills with the ability to effectively communicate and sell ideas to all levels of the organization.

    + Ability to work collaboratively with cross-functional teams, providing clear direction and feedback.

    + Exceptional organizational skills and the ability to lead multiple projects simultaneously and work within tight time frames.

    + 3D design knowledge is a plus.

    + Familiarity with generative AI tools and their application in creative solutions preferred.

    + Familiarity with AI inspired activations.

    + Expertise in Adobe Creative Suite.

    + Experience in print production, especially in large-scale applications.

     

    Innovation starts with people.®

     

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    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

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