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Job Description :

Job Title:** **Manager, Category Development

Periodic travel required – approximately 5-10%.

Grade Level 5

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

Primarily responsible for providing category recommendations to the customer through a fact-based approach: category assessment, planograms development, assortment optimization, promotional planning and evaluation, shopper insights, etc.

Complexity of Role:

+ Has a solid understanding of the business, financials, products and services, markets, and the needs of the customer; become recognized as an expert in the Spirits category.

+ Complexity is high and flexibility is critical in a dynamic, fast-paced environment (very SKU intensive category).

+ The role requires a significant level of collaboration and the ability to build productive relationships with customer in order to provide sound fact-based category recommendations.

+ Deep understanding of category management practices and ways of working.

Role Responsibilities:

Key Outputs/Deliverables:

+ Utilize various sources such as internal customer data, syndicated data, customer shopper data, and research to solve current business issues, define category and consumer trends, and identify business opportunities. This analysis will be translated into fact-based recommendations and customer presentations.

+ Delivery of standard category management practices: assortment, shelf merchandising, promotion planning/analysis, pricing analysis, and business development projects.

+ Develop and maintain a pipeline of fact-based actionable consumer and shopper insights relevant to customer needs.

+ Assume expert role and ownership of assigned tools, processes, and tasks.

Experience / skills required:

Experience/Skills:

+ Minimum 3 to 5 years relevant experience required, preferably Category Management experience in Consumer Packaged Goods or Beverage Category

+ Minimum 2-3 years experience required in Category Management Space Planning, preferable in CPG or Adult Beverage Categories.

+ Strong technical experience with advanced software skills relevant to the Category Management function - this includes syndicated data systems (Nielsen, IRI, Spectra), internal customer data, Microsoft Office (Excel, PowerPoint), and strong competency interpreting and utilizing shopper insights and research data.

+ Previous category advisor or customer interfacing roles required.

+ Possess strong project management, time management, and organizational skills.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Off Site Michigan

Additional Locations :

Job Posting Start Date :

2025-04-17

Salary Range:

Minimum Salary:

$96000

Maximum Salary:

$160000

_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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