• Marketing Analytics Intern

    Open Road Media (New York, NY)


    About Open Road Integrated Media

     

    Open Road Integrated Media is a prestige marketing and content brand company delivering digital experiences that inform and entertain readers around the world. The Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.

     

    Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from external publishers. The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites—The Lineup, The Portalist, The Archive, Murder & Mayhem, and A Love so True—circulate articles and deals to more niche audiences.

    Summary

    The Marketing Analytics team is focused on utilizing sales and performance data to optimize our marketing efforts and maximize revenue growth. We are responsible for strategizing and executing retail promotions and digital advertising campaigns.

     

    Our team is looking to hire one intern to work up to 40 hours per week for the summer, from June to August. This role will assist in a number of tasks, such as: gathering data and preparing reports on various marketing initiatives for our retail promotions; helping to assess campaign results and derive actionable insights; and assessing trends in retail sales and consumer behavior. This role will report to the Growth Marketing Manager and will work closely with the Marketing Analytics Coordinator.

     

    In addition to analytical skills and an interest in data, the ideal candidate will possess a good working knowledge of books. We are a small, fast-paced group, so proactivity, hyper-organization, strong communication skills, and attention to detail—while still having your eye on the big picture—are key.

    Essential Functions

    + Measure the impact of digital marketing efforts by retrieving data and preparing reports, leveraging internal and third-party analytics tools (e.g. Tableau)

    + Upload and verify marketing campaign information using internal platforms

    + Retrieve and analyze data and prepare reports on marketing and advertising campaigns

    + Create and publish digital advertising and promotional campaigns

    + Work closely and collaboratively with Marketing Analytics team members on analytical projects

    Requirements

    + Strong organizational skills, time management, and meticulous attention to detail

    + Effective communication skills and ability to prioritize projects based on business needs

    + 2+ years’ experience with Microsoft Excel (including VLOOKUP, pivot tables, and charts)

    + Knowledge of data analytics tools such as Tableau, SQL, and Python are a plus

    + Familiarity with online marketing platforms– Meta Ads Manager, TikTok Ads Manager, and related advertising metrics are a plus

    + Experience with Canva and in-app video creation (e.g. TikTok, Instagram) a plus

    + A love and knowledge of books and reading

    + This position will be a hybrid of remote work and in-office attendance (at least 2 days a week in the New York City office)

    Compensation

    + This position is a paid internship at $16.50 an hour.

     

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