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Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Director, Marketing Data Governance, will lead our Digital Data Enablement, Media Ad Operations and Privacy Operations teams within the Global Marketing Analytics & Targeting (GMAT) organization. This role is responsible for ensuring the integrity, compliance, and strategic implementation of marketing data across our ecosystem. As a key leader within our organization, you will work closely with cross-functional teams to align data collection and management practices against a scalable data governance framework that enables business growth while upholding best practices in data privacy and security.

MAJOR RESPONSIBILITIES:

+ Leadership & Strategy

+ Lead and develop subject matter experts within the teams, fostering a culture of accountability, innovation, and continuous learning.

+ Define and implement a marketing data governance strategy that ensures high-quality, privacy-compliant, and actionable data enablement practices.

+ Influence the transition from client-side to server-side tracking to enhance data reliability, security, and privacy compliance.

+ Oversee the implementation of a global marketing analytics framework, ensuring consistency and scalability and governance best practices across regions.

+ Partner with Enterprise Data Governance at NBC and UDX to align GMAT governance policies with broad organizational priorities.

+ Support the transition from mParticle to RTCDP, ensuring a seamless migration and understanding among the team of core capability development.

+ Marketing Data Governance & Tagging

+ Oversee the deployment, monitoring, and management of marketing tags, across digital and paid media channels to ensure accurate data collection against business requirements and compliance with a standardized, global framework.

+ Influence the implementation of server-side tagging to improve data accuracy, reduce reliance on client-side cookies, and inform enhancements supporting marketing measurement disciplines.

+ Ensure data taxonomy and event tracking frameworks align with business intelligence and measurement needs.

+ Collaborate with Enterprise Data Governance team to develop standardization and enforcement of naming conventions, metadata, and governance policies across platforms.

+ Privacy Operations & Compliance

+ Lead privacy governance efforts for paid channel & other GMAT marketing use cases, ensuring compliance with evolving data regulations (GDPR, CCPA, etc.) and internal policies.

+ Work closely with IT, legal and Enterprise Data Governance teams to manage consent frameworks, data retention policies, and consumer data rights requests.

+ Serve as a subject matter expert in privacy-preserving marketing strategies, including server-side tagging, first-party data activation, and evolving cookie policies.

+ Cross-Functional Collaboration

+ Partner with engineering and data teams to implement scalable data pipelines and integrations that support marketing initiatives, including personalization.

+ Communicate technical concepts to non-technical stakeholders, ensuring alignment and buy-in across teams.

+ Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.

+ Performs other duties as assigned.

EDUCATION:

Bachelor’s degree in computer science, Marketing, Information Systems or related field required or relevant equivalent experience.

EXPERIENCE:

+ 10+ years of experience in marketing data governance, web analytics, or data privacy, with 5+ years in a leadership role.

+ Strong knowledge of Adobe Analytics, Adobe Experience Platform, and experience in RTCDP or other CDPs preferred.

+ Proven ability to influence cross-functional teams and senior stakeholders.

+ Expertise in media tagging, event tracking, and digital data collection frameworks.

+ Deep understanding of privacy regulations (GDPR, CCPA, etc.) and how they impact marketing data governance.

+ Prior experience with data collection, tagging, media, marketing, and data analytics, adobe, One Trust or related consent management platform (CMP) knowledge, and data governance

CERTIFICATIONS, LICENSES, REGISTRATIONS:

+ Certified Data Management Professional (CDMP), Adobe Analytics Business Practitioner, IAB Digital Media Measurement & Analytics Certification, Certified Information Privacy Professional (CIPP) or equivalent of these preferred.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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