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Job Requisition ID #

25WD86608

Position Overview

As a Senior Manager, AECO Audience Marketing, at Autodesk, you will be responsible for developing and executing comprehensive marketing strategies aimed at engaging and growing key audience segments. In this role, you will leverage data-driven insights to set overall strategy and create targeted marketing plans that drive customer acquisition, retention, and overall brand loyalty. In addition, you will also lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all marketing initiatives align with Autodesk’s strategic goals.

Responsibilities

+ Lead and manage a high performing audience marketing team. Provide guidance, mentorship, and support to team members to ensure they achieve their individual and team goals

+ Develop and implement comprehensive marketing strategies tailored to specific customer segments, aligning with overall marketing and business objectives

+ Create detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiences

+ Plan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiences

+ Develop and manage programs to engage with target audiences, including webinars, events, and community forums

Minimum Qualifications

+ Proven experience in audience marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagement

+ Proven ability to hire, manage, and inspire a high performing team with the ability to create a positive and inclusive work environment

+ Expertise in developing and executing successful marketing strategies targeted at specific customer segments

+ Expertise with market segmentation, customer personas, and audience marketing principles

+ Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)

+ Proven experience in a managerial or senior role, leading marketing teams and projects

+ Extensive experience in planning, executing, and optimizing marketing campaigns across multiple channels (digital, social, email, etc.)

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $149,800 and $242,440. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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