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Overview

Join the TurboTax Holistic Search team as a TurboTax Technical SEO Manager. With deep technical SEO expertise and a robust track record, play a key role in optimizing organic search tied to top line business metrics (traffic, logins, units). With 6+ years in the field, and strong critical thinking skills, you'll leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in SEO.

What you'll bring

+ BA/BS in Marketing, Business Administration, Computer Science, or a related field.

+ 6-10 years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus

+ Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.

+ Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.

+ Strong entrepreneurial spirit with a documented record of innovation and a "test & learn" approach, who leads by example.

+ Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.

+ Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization’s strategic goals.

+ Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.

How you will lead

+ Champion technical SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.

+ Provide deep technical SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, international SEO, and more.

+ Reimagine the TurboTax SEO strategy in partnership with other SEO leaders, aligning with short-term and long-term business objectives.

+ Employ advanced SEO techniques for AI Overviews, Chatbot, Schema, CWV, AMP, ASO and other optimization strategies.

+ Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring SEO principles are integrated from design through coding.

+ Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders—including agency partners—to build trust and cooperation across teams.

+ Passionate about data, analyzing and interpreting user behavior and search performance to evolve SEO strategy with data-backed insights.

+ Lead SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.

+ Lead SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.

+ Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.

+ Manage app store optimization strategies to maximize mobile app visibility and download rates.

+ Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position in Southern California is $120,00-162,000 and Bay Area California is 128,000-173,00. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits) (https://www.intuit.com/careers/benefits/full-time-employees/) . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.