• Account Executive Outside Sales

    Woodward Communications, Inc. (Platteville, WI)


    ACCOUNT EXECUTIVE OUTSIDE SALES

    Job Details

    Job Location

     

    Grant Iowa Lafayette Shopping News - Platteville, WI

    Position Type

    Full Time

     

    Travel Percentage

     

    Road Warrior

     

    Job Shift

     

    Day

     

    Job Category

     

    Sales

    Description

    Overall Responsibilities :

    Sales

     

    + Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.

    + Prepare advertising for input into production.

     

    Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features.

     

    Marketing - Identify key accounts for whom to develop marketing proposals.

     

    Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.

    Specific Responsibilities :

    + Generate revenue from company products to meet or exceed departmental goals.

    + Sell and service existing accounts.

    + + Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.

    + Assist customers in the development of their advertising plans, including graphics and layout ideas.

    + Meet deadlines for advertising copy.

    + Work together with colleagues from other departments to improve efficiency and enhance productivity and profit .

    + + Maintain current and complete information on accounts.

    + Ensure that all advertising is published in accordance with WCI’s established rates, contract’s, policies, standards of acceptance, federal, state and local laws.

    + Follow established credit policies.

    + Assist with counter and telephone customers as needed.

    + + Assist in territory coverage as needed.

    + Assist in the research and development of special sections and public relations promotions.

    + + Utilize company marketing tools to generate revenue.

    + Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.

    + Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.

    + Maintain a “customer comes first” environment with proactive commitment to internal and external customer service.

    + Actively participate in the Great Game of Business.

    + Participate in company training programs.

    + Other job-related duties as assigned.

    Qualifications

    Behavior : Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers’ license.

     

    Skills : Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills.

     

    Knowledge : College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.